Hottest Young Designers MaraJoara reinvent Fashion Marketing!
Fashion and music have always had a very close relationship -- but this Summer hottest new Sportsgirl Young Designer label, MaraJoara, has signed an exclusive joint marketing agreement with Brazilian MTV winning Drum and Bass DJ Marcelihno Da Lua Down Under.
PRWEB) November 9, 2005 -- Pending a whirlwind visit Down Under in 2006, Brazilian Drum and Bass sensation DJ Marcelinho Da Lua is now laying the ambience for global swimwear label MaraJoara. With his latest album Tranquilo playing in every store where MaraJoara is sold, Australian girls can now groove and shop to the hottest drum and bass beats this side of the Pacific.
DJ Drum and Bass Carioca Marcelinho Da Lua is best known for his latest electronic music video from his album Tranquilo -- winning the MTV Music Awards in Brazil.
"This new partnership underscores our labels ability to reinvent the way that fashion is marketed," says Leesa Fogarty, Director of Marajoara. "We want to transform the style experience for our consumers. The ancient MaraJoaran people taught us thousands of years ago that fashion is truly an iconographic language. MaraJoara Style aims also to communicate without words - to be purely sensory. We want MaraJoara Men and Women to hear DJ Marcelinho's music and experience the life beats and sensuality of Rio, we want them to touch our fabrics, see our designs and feel the quality and the flavours of the summer, we want them to wear our fashion and be inspired through the total MaraJoara experience to "viva a vida" -- live the life!"
With "viva a vida" as their mantra, the team of MaraJoara is no virgin to the music scene, having been the business coach for Australian Idol finalist Kris Luder in his band FourthDown, and to online ebusiness Drum guru -- Jack Bennett -- www.icanplaydrums.com .
Keep an eye out in 2006, as MaraJoara and Marcelinho Da Lua live the life and their labels take off across the continent.
About MaraJoara
MaraJoara launched an exclusive partnership this Summer in Australia with Fashion Giant Sportsgirl under the label "MaraJoara for Sportsgirl". This month at Sportsgirl the allure and passion of Brazil meets the style and energy of Manly Beach, Australia, combining to bring you the latest in essential beachwear by innovative global label, MaraJoara. Launching exclusively at Sportsgirl, MaraJoara have designed six new and exclusive bikini designs, guaranteed to turn up the heat this summer and ensure you look your fabulous best whether hanging out at the beach or poolside. Taking inspiration from aboriginal culture, prints are bold and graphic, whilst attention to detail lies in the individual embellishment of intricate beads, sequins and jewels and its exclusivity. Each bikini reflects a passion for beautiful design and great quality.
About Marcelinho Da Lua
The Drum&Bass carioca DJ, Marcelinho Da Lua is known by the public fom the parties Lound! and Febre -- pioneers of this kind of music in Rio. With the launch of CD BossaCucaNova, Marcelinho played in Europe, Japan and the US. He is well known for his party circuit, electronic raves and the Latin Grammy Awards ceremony. Most recently DJ Marcelinho Da Lua took away the 2005 MTV Electronic music Awards in Brazil.
Hottest Young Designers MaraJoara reinvent Fashion Marketing!
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