SEO for Yahoo! (1)
http://www.nexuslab.com/blog/2009/11/04/seo-for-yahoo-1/
Yahoo! is the second biggest of the three major engines and includes an enormous network of websites. The algorithm is based on Inktomiās algorithm which Yahoo! purchased back in 2002 as part of their plan to stop serving Google results to search queries. The algorithm itself can raise a problem for some SEO's as they optimize client website to rank highly on multiple search engines due to the way that it differs from Google and MSN. However, any issue may be addressed provided that the right attention is given to the right details.
To optimize and rank highly on Yahoo!, as with any of the major engines, specific areas need to be addressed.
On Yahoo! the major SEO factors are as follows:
⢠Keyword density
⢠Site structure
⢠Backlinks
⢠Aging
It would be unwise to specify a keyword density for you to target on your website. There are two reasons for this. First, if there is a delay between the writing of this article and when you read it specific numbers could send you off in the wrong direction. Second, you should analyze your specific competitors to determine what the best density is in your area and for your type of website. Optimal keyword densities are not a one-size-fits-all calculation any longer. Your site-type and industry will affect the optimal densities and thus, a complete keyword analysis will be necessary.
Additionally, optimal keyword densities change regularly and so you will need to periodically reanalyze your densities and compare them with others in the top 10 to insure that your densities remain within the optimal levels. When using e.g. Total Optimizer Pro for the onsite analysis we normally aim our densities for the upper end of the top 10 results but not aiming to be the top. Generally you will see a range that appears much like a bell curve with a couple sites in the very low range (0.5 to 1.0%) and a couple site in the very high range (5.0 to 8.0%). The rest will generally fall in the middle. Ignore those in the very low and very high range and target towards the upper end though not the highest of the remaining sites and you will be on target.
SEO for Yahoo! (1)
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