Effective Web Design Principles
User-centric web design has become a standard approach for successful and profit-oriented websites. Users click the mouse and therefore decide everything. If they canât use a feature, it would be better if it doesnât exist. Web users are impatient. If the website doesnât meet their expectations, they hurry to leave it and search for alternatives.
Here are some principles you should consider for effective web site design.
Donât make users think about how the system works and how to get from one point to another. The web page should be self-explanatory and intuitive. People will not use your web site if they canât find what they need and will search for alternatives.
Manage to focus usersâ attention. Obviously, images are more eye-catching than the text â" just as the sentences marked as bold are more attractive than plain text. Focus usersâ attention to specific areas of the website with a moderate use of visual elements.
Write effectively. Use plain and objective language, use short and concise phrases, categorize the content, use multiple heading levels, and break the flow of uniform text blocks using visual elements and bulleted lists.
Keep the website design simple. In most cases users appreciate content more than the design which supports it. Users are rarely on a site to enjoy the design; they are looking for the information they need. Strive for simplicity instead of complexity.
Donât overestimate the importance of white space. It helps reduce the cognitive load for the visitors and makes it possible to perceive the information presented on the screen. You should not be afraid of the white space.
Effective Web Design Principles
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