Designed for Success
Do you think it's pure chance that they seem to stand out from the crowd?
Of course it's not chance. Their image has been purposely designed that way. Designed for success.
Brochures, catalogues, leaflets, magazines, adverts and press releases, even your letterhead and business card tell the public something about you. In different ways they all promote your business.
Effective design needn't be pretty, but it should be tailored to your activity and address your own market. All your promotions should reflect the same idea, conveying to your audience an impression of quality and consistency. This builds a positive image and it can help to counter the negative effect produced by any inaccurate or visually conflicting material.
'But the boss likes it!'
Everyone thinks they have 'good taste' but in business an approach based on personal taste instead of professional expertise is rarely a good idea. Yet, when it comes to visual images, this is often what seems to happen.
They choose a printing company and expect it to be creative too. They may 'have a bash' themselves and indulge in a spot of DIY design. They may use a wannabe who produces something that, to the untrained eye, looks visually pleasing - but can, in reality, be very damaging indeed. Then they wonder why response falls well below expectations.
If you are employed full-time by a company there are some situations where it's very difficult to give an honest opinion. You may even feel that contradicting your boss could be putting your career at risk. After all, he'll not only have a host of people agreeing with everything he says but there'll also be a number of people who have one eye on your job. We all know how office politics work.
That's why every business would benefit from consulting an outsider. Someone who can look at the situation impartially and who isn't afraid to give an opposing view where necessary.
A professional creative service
Pete Mallinson is a commercially aware professional with more than thirty-five years of practical hands-on experience. Working independently but supported by a well-established network of contacts in every aspect of the business, he provides creative support for advertising, marketing, publishing and printing. Everything you expect from a good advertising agency, using top people at competitive prices.
How can he compete with the best for so much less?
Most agencies still work the old way: from nine to five with plush offices, red Porsches and numerous non-productive and trainee staff to support. He works today's way:
No expensive overheads (utilising home workers and the internet);
Flexible hours when you have a tight deadline;
No juniors or beginners working on your job;
No specialists for whom you pick up the tab.
He produces publicity material for the serious business user. All projects, depending on their application, are designed to have a useful life that's measured in years, (being up-to-date and being trendy are not the same). Above all projects are developed with one purpose in mind - to sell your product.
Shouldn't you talk to Pete before that next critical promotion hits your desk? Email: enquiries@pmca.co.uk
www.pmca.co.uk
Designed for Success
***Note This page is an Archieve of Publicly released information either through our company or another Press Release organization. We do not "fact check", "Support", nor "Dispute" any of the information provided to us. We are a distribution point and Historical press release research and search service. This information only represents the fact that at one point in time the release was distributed to 1000's of publications both online and off. PRNewsNow will not take sides in any personal or commercial disputes you have with the writer of this press release. We will defend its right to exist blindly and without regards to its political, commercial or personal implications.***
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