Internet Marketing Know How Many Overseas emails Bite the Dust Before they Reach the Customer

February 8, 2005 -- Hot on the heels of last weeks announcement from Actif Communications, www.actifcommunications.com comes news of an Interactive Online Tutorial that walks you step by step through an example of the new International email format. Best of all the Global eMail Format, GEF, approach promises to increase deliverability and open rates.

The Tutorial is interactive and contains a detailed description and examples of how a GEF email appears, what links are included and why and then it goes on to inform the viewer of email management implications.

It is important to understand that the GEF email offers much more than a compliant and Best Practice email, it also offers to increase deliverability rates to overseas countries.

If you are in the business of sending commercial emails overseas:

- Do you know just what % of your outbound overseas emails gets blocked
- Which ISP's and filters are blocking otherwise legitimate emails because they breach the legislation in the destination country

For example, it's a fact that 90% of Australia's spam comes from overseas countries. The ISP's can and will blacklist senders if they get complaints and they most certainly do. By simply applying the GEF approach, these problems would dissipate. Better returns and better response rates are the reward.

With GEF, the marketer can be sure that their emails will comply with the Legislation of the destination country and the probability of complaints leading to Blacklisting will diminish. Its a risk management strategy that involves no risk; all that needs to be done is to simply change the email format to include the requirements of the three main pieces of Legislation:

1. CAN SPAM,
2. Australian Spam Act
3. European Directives

Once that has been implemented, the increasingly savvy consumer will be significantly less inclined to make a complaint and the ISP's won't take any precipative actions.

It's not just the ISP's, the Legislators from all OECD countries already co-operate on a regular basis and it would seem to be natural that some form of International convention covering cross border prosecutions will emerge.

The Global eMail Format by taking into account the legislative requirements of each of the three major regions and merging them with some generally accepted Internet Marketing Best Practices, presents a solution to this growing problem of variances in International Legislation. Where we had a requirement to have just an Unsubscribe link, GEF adds a Privacy and Anti-Spam link. As a Best Practice a 'View My Profile' link is incorporated. The period for removing a persons details from your list is 5 days and not 10 as is the case with CAN SPAM. The list goes on and you can learn about it in the White Paper and Online tutorial on the Actif Communications web site:
www.actifcommunications.com/GEF.html

About the Company
Actif Communications is an Internet Marketing Resource site that offers consulting services and training in Internet Marketing skills and techniques.




Internet Marketing Know How Many Overseas emails Bite the Dust Before they Reach the Customer

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