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100 Million Free Mobile Games Giveaway

In a move that will save mobile consumers an estimated $100 Million over the next three years, software developers Coolgorilla have today begun distributing third party mobile software applications completely free of charge.

The move now enables mobile users unlimited access to download free mobile games (http://www.coolgorilla.com).

So how does it work and why aren't these gorilla people bankrupt

When a consumer normally pays for a mobile application, a massive percentage of the retail price is attributed to delivery and payment mechanisms, marketing, resale mark up and tax. Making the games available for free download eliminates these issues and means many more users will download the software to their phones. This then creates a community of users and enables the software developers and distributors to generate their revenues by displaying advertising messages whilst the applications are loading. It really is that simple.

Pioneers in the field of ad supported software, Coolgorilla report that since releasing the lastminute.com Talking Mobile Phrasebooks earlier this year, lastminute.com have already helped consumers save over $1 Million based on what it would have cost to buy a similar product or paperback phrasebook.

Roy Forsdick, Managing Director of Coolgorilla commented "Since the initial success of our own iPod and Mobile software it has always been our aim to expand the offerings of Coolgorilla to incorporate the work of other likeminded developers and content providers."

To download you free mobile games visit www.coolgorilla.com from your PC or Mac.

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