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Slack Barshinger Promotes Gayle Novak To Director of Client Services

Slack Barshinger, a leading U.S. business-to-business integrated marketing communications agency, has promoted Gayle Novak to director of client services, replacing Steve Johnson, who left the agency at the end of April.

Novak, a vice president and partner, joined Slack Barshinger in March 2004 as a client team leader with responsibility for agency clients Fellowes, Underwriters Laboratories and Diebold. In her expanded role, she will lead the agency's account-management team in delivering high-quality counsel and services to the firm's entire client base.

"One of Slack Barshinger's defining attributes is the caliber of strategic counsel and implementation that we offer our clients," said Novak. "I'm looking forward to working with all of our integrated disciplines to add even more value to our client relationships."

Prior to joining Slack Barshinger, Gayle held senior client-service and management positions at Mobium Creative Group, Doner Advertising, Ernst & Young, Temerlin McClain and Wyse Advertising.

"Gayle is trusted and valued by clients and co-workers alike for her strategic thinking, sound counsel and deep dedication to understanding client needs and business issues," said Gary Slack, Chairman and Chief Experience Officer. "In this much-deserved new role, which I should call Director of Cloning, she will help make sure we continue to deliver a consistently high level of service to our clients."

About Slack Barshinger

Headquartered in Chicago with an office in Silicon Valley, Slack Barshinger is a partner owned and led integrated marketing communications agency that works exclusively with business-to-business marketers to build strong business brands and help generate profitable demand for their products and services. Founded in 1988 as one of the nation's first IMC agencies, Slack Barshinger was singled out as one of four "standout" IMC agencies in the U.S. in IMC: The Next Generation, published in 2004 by IMC pioneers and authors Don and Heidi Schultz. In 2005, 2006 and 2007, Slack Barshinger was named one of the top three midsize agencies in the U.S. by BtoB magazine. In 2006 alone, the agency was named BtoB magazine's midsize agency of the year and the Business Marketing Association's national agency of the year.

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