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OptIntelligence Launches SelfService Platform for OptIn Advertising



Opt-Intelligence Inc. (http://www.opt-intelligence.com), a leader in the online lead generation advertising space, today announced the launch of LeadServe (http://www.opt-intelligence.com/leadserve)--a unique and revolutionary new platform that will change the way both advertisers and web publishers create, manage and optimize their opt-in advertising initiatives.



Opt-in advertising has seen widespread adoption by advertisers and publishers in recent years and Opt-Intelligence's technology-based Clear-Request marketplace and publisher network have been at the forefront. With this system advertisers submit highly-targeted opt-in offers which publishers display and generate exclusive opt-in leads for. The proprietary technology uses advanced algorithms to match and serve the most relevant opt-in offers into each publisher's website. This process is further optimized in real-time to achieve the perfect balance between generating 1) the most revenue for the publisher, 2) the highest quality leads for the advertiser and 3) the most positive user-experience for the consumer.



The LeadServe platform is a giant leap forward in providing accessibility to opt-in advertising via the Clear-Request system. Put simply, LeadServe is the first platform ever that puts the immense power of opt-in advertising in the hands of the advertisers and publishers directly. By doing so, LeadServe allows all advertisers and publishers to make and execute real-time decisions about their initiatives, exponentially increasing their efficiency, precision, flexibility and most importantly, effectiveness.



"LeadServe does for opt-in advertising, what Google's AdWords and AdSense have done for paid-search advertising," said Joe Broumand, Co-Founder of Opt-Intelligence. "From the largest businesses to the smallest, LeadServe has been designed to be remarkably easy to use and not only gives everyone equal access to this marketplacebut gives them the comprehensive tools to harness the true power of opt-in advertising."



LeadServe for Advertisers



Specific benefits of the LeadServe for Advertisers self-service platform include:



- Fast Start: Sign up, create an offer and start generating leads immediately


- More Flexibility: Manage and optimize multiple opt-in offers online, 24/7


- Control Costs: Choose how much to pay and only pay for valid leads -- adjust the price in real-time


- Highest Quality: Access to the exclusive Clear-Request publisher network


- Complete Transparency: View leads by referring website


- Better Tools: Robust data transfer system and real-time reporting


More information visit LeadServe for Advertisers (http://opt-intelligence.com/leadserve/signup-advertiser.htm)



LeadServe for Publishers



Specific benefits of the LeadServe for Publishers self-service platform include:



- Fast Start: Sign up, create a placement, integrate JavaScript and start generating revenue immediately


- More Flexibility: Choose exactly where and how many offers to display -- the offers are served directly into the host website


- Complete Control: Select the specific offers to be served


- More Money: Generate high RPMs while maintaining a quality user experience


- Better Tools: Online real-time reporting and user modeling


More information visit LeadServe for Publishers (http://opt-intelligence.com/leadserve/signup-publisher.htm)



"We're very proud to be the pioneers of such a revolutionary milestone for the industry", says Broumand. "We've always believed in distinguishing ourselves in the market by maintaining the highest level of quality in every aspect of our business. LeadServe is not only a major change in the paradigm of online lead generation but a demonstration that we are committed to quality, innovation and excellence. Quality, transparency and speed are the factors that drive success in our business and these factors form the basis for the LeadServe platform. LeadServe gives everyone unparalleled access to the most technologically advanced opt-in advertising system in the industry and to a marketplace they can trust."



About Opt-Intelligence, Inc.



Opt-Intelligence operates the leading, global opt-in advertising marketplace and network built on proprietary technology. Opt-Intelligence provides a full suite of solutions including co-registration, post-registration banner and video overlay. Publishers in the Opt-Intelligence network include best-of-breed companies such as Orbitz, TheStreet.com Cheaptickets.com Hoovers.com EDiets.com and many others. Current advertising partners using the network range from small businesses to Fortune 500 companies including Circuit City, eBay, Nokia, Overstock, Procter & Gamble and Hewlett Packard, amongst others.



CONTACTS


Steve Ellwanger, Press Counsel Group: 203-656-3775, steve @ presscounselonline.com


Stephanie Ko, Opt-Intelligence: 212-594-3862 x.27, sko @ opt-intelligence.com






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