MobileVerbs Enables Wireless Campaigns at TiECON 2008



MobileVerbs Inc. (www.mobileverbs.com), a provider of on-demand Mobile Marketing Platform, has enabled a new mobile experience for TiECON 2008 attendees. The Indus Entrepreneurs Group (TiE), the organizer of TiECON -- a premier annual convention dedicated to entrepreneurs -- has engaged MobileVerbs to enable a novel mobile experience for its attendees.

The TiECON attendees can submit their questions to the presentation moderators by simply sending a text message from their cell phones. "No more microphone rotation on the floor," says Seshan Rammohan, Executive Director of TiE, "the convenience and privacy of using your cell phone to participate in the ongoing presentation is very compelling."

The event participants can also provide ratings on various sessions and TiE organizers have access to the rating data in real-time. "The real-time analytics dashboard places the event organizer's finger directly on the pulse of event participants," says Parmeet Chaddha, Founder and CEO of MobileVerbs Inc. "While we have tried other mobile solutions in the past, we are very impressed with the breadth, depth and simplicity of the MobileVerbs platform," validates Mr. Rammohan.

The patent-pending Situational Decision Engine within MobileVerbs platform makes campaigns, such as TiECON Mobile relevant to the current situation of target users. For instance, at TiECON 2008, the users' questions and ratings are automatically routed to moderator dashboard of current session based on time of the day. Besides session Q&A and rating capability, attendees get access to agenda updates, breaking news and other event-related content directly on their mobile devices -- all setup from the MobileVerbs campaign management tool, without any programming. The campaigns are delivered via email, SMS, Internet, or mobile web. "Our mission is to provide a self-service platform for multi-channel campaign lifecycle management -- enabling marketers to launch their campaigns in a matter of minutes, not days and weeks, and at a fraction of the cost," says Parmeet.

MobileVerbs' mobile marketing solutions are available for various segments -- events, agencies, retailers, market research -- enabling dynamic WAP sites, surveys, polls, contests, blogs, newsfeeds, coupons, advertising and rich media content.

"Our solutions turns the mobile device into a 'mouse' for the real world consumers can 'Click their World' on-premise to online," observes Parmeet.

Contact: Karla Allen (karla@mobileverbs.com 415-793-9463), MobileVerbs.





MobileVerbs Enables Wireless Campaigns at TiECON 2008