Biggerfish Launches BicOnly Niche Web Site

Buyers of imprinted promotional items and advertising specialties are inundated with offers for new gizmos, gimmicks, and gadgets every day. Some of these items are clever, good for use on special occasions. But over and over, these buyers stick with what works. They make repeat purchases of the same items that have worked for them in the past. And what works for many is promotional products by Bic.

With that concept in mind, Norwalk, Connecticut-based Biggerfish has added a new specialty web site to their growing network of online B2B shops. The site, www.bicpromotions.com sells only promotional products manufactured and printed by Bic.

"The Bic Brand is synonomous with quality and value. Their products work, consistently, and their service is legendary. We're proud to be able to offer their products in this manner, " said Rich Graham, owner. "If a buyer needs several thousand Bic Round Stic Pens, then that buyer doesn't want to have to dig through pages and pages of other items and other brands. He just wants Bic. And now he knows right where to get it."

The site was launched July 5, 2005, and has already exceeded expectations. "We've added several key accounts, and even converted a few from other brands," quipped Graham. "They appreciate the easy ordering process, the special pricing, and the fact that there aren't gazillions of other items, distracting banners, or useless menus to clutter the site."

He added, "what I'd envisioned was to duplicate the Bic Promotional Products Catalog and Electronic Catalog in a retail, public site. When the domain name was made available to us, we jumped on it. I challenged our web staff to build the interface quickly, and then they added the Bic product catalog. They turned the project around in a very short time. Those guys rock!"

The database-driven site features every item made available by Bic. Pricing, product details, and product availabity is updated automatically, providing a current selection of available items.

There are other factors that make the site easy to use for buyers: orders placed at www.bicpromotions.com do not incur artwork setup charges, screen charges, or handling fees, typical of other promotional products vendors. In addition, all online orders over $125 receive FREE ground shipping within the continental United States.

"Buyers just don't have time to have to figure out the bottom line after figuring out the extra charges - we've taken the guesswork out of the process. If you see 300 pens for $99 bucks, then that's the price, period. And we can turn an order around in less than a week," said Graham.

About Biggerfish
Established in 1994, Biggerfish Digital Media is an advertising, marketing and promotions firm based in Norwalk, Connecticut. Capabilities include graphic design, corporate identity, direct mail, and web and internet development. Their resume includes projects for Stanley Works, AOL, JPMorgan-Chase US Open Tennis, Diageo, Parise & Benham, Pfizer, Beiersdorf AG/Basis, and Staples, to name but a few. Their promotional products site, www.bigpromotions.net offers thousands of products from several hundred manufacturers.

For further information on Biggerfish, 501 Westport Ave, Norwalk CT 06851, contact Rich Graham @ (203) 847-2040

Biggerfish Launches BicOnly Niche Web Site

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Biggerfish Launches BicOnly Niche Web Site

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