Harry Potters Marketing Magic Revealed
The Masked Marketing Magician says, "Although part of the Marketing Magic Circle I'm revealing three of the magic spells the Potter publishers used for their magical marketing. They're Tantalise, Scarcity and Delivery".
Tantalise. Originally the release of the Half-Blood Prince was announced many months ago. Tantalising the waiting customers.
JK Rowling read from the Half-Blood Prince at midnight on launch day. To give an associated sense of theatre to the launch. In the same way you can let your clients or prospects know release dates, names, interesting details of your forthcoming product or service. Let some customers try out a part of it to encourage word of mouth.
Scarcity. Millions of copies of the Half-Blood Prince were produced. Yet many people bought on the first day. They wanted to make sure that they'd get one in case the booksellers ran out. Let your customers know there's only a limited number of your new product for sale. If they don't act now it'll be gone forever.
Delivery. The Harry Potter series has delighted millions worldwide as books, audios and films. Each new book has managed to deliver the same delightful experience as the previous one. You need to delight your customers with your delivery. They should be so impressed with what you give them that they come back for more.
The Masked Marketing Magician reveals further magical marketing practises in "How To Create Your Own Magical Marketing Spells". This report is available for free by sending an email to marketingmagic@virtual-marketing.
Harry Potters Marketing Magic Revealed
8743 readers online...
- Syndication Directory
- Advertising_And_Marketing
- theMechanism and Waggene
- Local Business Directory
- Def Leppard Launches Roc
- All Female Roster of Suc
- New Elements Added To pH
- Oxbury Publishing Launch
- New Conference Reveals H
- Social Target Announces
- Buzzplant Internet Marke
- Projector Lamp Center Jo
- New How To Website for M
- Search Marketing Standar
- Search Engine Optimizati
- NaturalPath Media Partne
- PharmaDiversity Job Boar
- New Professionals Plus R
- Web Marketing Made Easy
- Ben Altadonna Featured O
- Virido Announces Expansi
- ClearSky Signs Agreement
- Response Mine President
- Times Shamrock Papers Jo
- Search Engine Marketing
- Everybodys Talking About
- EasyAutoSales.com Pushes
- WebMarketCentral the Por
- Digital Marketing Videos
- NameThisCompany Contest
- Advanced Network Product
- Small Businesses Unfairl
- MLMMarketingSpotcom Laun
- Jenny Jet Launches Scifi
- Electronic Publishing Ex
- Valutec Announces Global
- Too busy to Write an ENe
- Mac Hosting Website wwwc
- MarketingSherpa to Relea
- NeboWeb Welcomes Mike Jo
- Comparos Launches Webs F
- Factiva Now Available Th
- PresenterNet Announces C
- Turkish Translation Agen
- MySweet16onlinecom Gathe
- International SEO Specia
- SEO The International As
- Breukelman Kubista Group
- Online Retailers Prepare
- $35100 Free Internet Sma
- Modern Marketing Downlin
- Third Channel Communicat