Los Angeles Career College Turns Incoming Calls into Captured Leads



North-West College was struggling with how to improve the quality of their training process for Admission Reps to handle calls more effectively in order to increase lead generation.

The manner in which calls are answered and handled is many times the first impression a potential student receives when dialing into North-West College. Mitchell Fuerst, Vice President of North-West College, contacted 800response, a provider of Custom 800 toll-free numbers, also known as vanity numbers, located in Burlington, VT to activate 1-800-NEW-CAREER with call recording to use as the direct response mechanism in all advertising to track incoming calls, and the call recording improves the quality of customer service given by Admission Reps.

Fuerst is very happy with the results he has seen in call volume and quality since activating 800-NEW-CAREER. "We use the vanity number in all of our advertising, including print and yellow pages ads, all direct marketing materials, and on the internet. Because Call Recording has been so successful in improving our service, and generating leads, we drive all incoming calls to 800-NEW-CAREER so we can continue to record and monitor the quality of service our Admission Reps deliver to our callers."

After listening to incoming calls the school realized they needed to improve their sales training and customer service. North-West College was able to use the real-time online tracking, routing and recording services from 800response to see where the incoming traffic was coming from. And, with Call Recording they are able to listen to calls and give feedback to their Admission Representatives for immediate improvement in how incoming calls should be handled.

"Activating 1-800-NEW-CAREER was the best move we could have made," says Mitchell Fuerst, Vice President of North-West College. "We have seen a definite increase in call volume and a huge improvement in the quality of service our Admission Reps are able to give to potential students who call into any one of our five campuses."

North-West College has helped shape the careers of thousands of health care and business professionals, with 35,000 graduates since 1966. The college has five campuses in the Los Angeles metro area.

800response is the premier provider of Custom 800 service and offers the broadest selection of Custom 800 numbers available today. Services include counsel on selection of the most appropriate 800 number for businesses, a sophisticated Call Routing platform, Call Recording, and extensive real-time Call Tracking reports that provide invaluable demographic information to our customers. For more information and to search the directory of available numbers visit www.800response.com or call 1-800-NEW-SALES.





Los Angeles Career College Turns Incoming Calls into Captured Leads