Using the Web to Enhance Your Sponsorship Program



The need to generate and run effective sponsorship programmes has never been greater in what has become a sophisticated, and often cutthroat industry. Understanding and using the Web innovatively to enhance sponsorship programs and deliver value is critical for sponsorship seekers.

Sponsorship professionals from the sports, arts, government, media and charity sectors will have the opportunity to attend an Internet round table discussion as part of the Think!Sponsorship conference held on 21 September in Manchester.

The discussion, hosted by London-based design and web development agency pedalo limited, will provide information and tools to assist sponsorship rightsholders when using the Web in attracting and retaining long-term sponsors, whilst also encouraging sponsors to make the most of the Web to increase sponsorship return on investment.

Pedalo director Tom Porter says the Web should be considered an essential component of any sponsorship program, providing sponsors with the ability to gain long term exposure and engagement with target audiences, 24 hours a day.

Search engine marketing, online advertising, discussion forums, online newsletters, web statistics and capturing audience profiles will all be discussed during the session.

Think!Sponsorship is run twice a year and aims to assist delegates develop successful sponsorship programs and deliver value back to sponsors.

To register for the Internet round table discussion and Think!Sponsorship, visit www.thinksponsorship or contact Communicate Sport on +44 (0)20 7607 5996 or email e-mail protected from spam bots

pedalo limited provide a complete range of services including web design, web development, content management, web accessibility, web usability, web marketing, web infrastructure, e-commerce, event management solutions, graphic design and consultancy.

For more information visit www.pedalo.co.uk, contact 0845 644 2668 or email e-mail protected from spam bots.





Using the Web to Enhance Your Sponsorship Program