Elite Modeling Agency Claims Fraud in Israel

The ELITE MODEL MANAGEMENT agency has specified that it does not directly or indirectly run any model agency in Israel.

Elite Model Management has further declared that it has initiated a lawsuit for counterfeiting of its brand "Elite Model Management" against the Israeli company called ELITE MODEL ISRAEL, which illegally claims to be part of the ELITE MODEL MANAGEMENT network within the scope of it's modeling agency business in fraud of the intellectual property rights belonging to ELITE MODEL MANAGEMENT. As of date of this press release the lawsuit has not been filed in a court of law in Israel.

In addition ELITE MODEL MANAGEMENT has precised that Mr. Shai Avital is not employed nor representative for the company ELITE MODEL MANAGEMENT or any other entity of the ELITE group.

In 2003 Mr. Shy Avital and Mr. Oren Plotkin an attorney in Israel registered Elite Model Israel as a company in Israel claiming on their website www.elite-model.co.il to be part of the Elite Model Management network. In late 2003 they organized a television contest called "Elite Model 2003", later suing the model who won the contest for leaving the agency after she realized that they were not part of the real Elite network. On June 12, 2005 in Tel-Aviv, Israel Mr. Avital was arrested along with Michel Adams the founder and head of Paris-based satellite channel Fashion TV on suspicion of sexual assault. Media reports including Israels Yediot Ahronot newspaper Internet service, Ynet have quoted Israeli police saying Mr. Adams and Mr. Avital were arrested following a complaint by a young model who said Mr. Adams and Mr. Avital sexually abused her in the restroom of the Fashion Bar nightclub in Tel Aviv. Tel Aviv magistrates ordered Mr Adams placed under house arrest for six days and Mr. Avital was released on bail. Mr. Avital was already on bail for a separate case involving suspicion of sexual assault of a minor. No indictments have been filed against Mr. Avital or Mr. Adams as both cases are still being investigated by the Israeli police.

Founded in 1971 by John Casablancas, Elite Model Management is presently the world's largest and most renowned modeling agency. Originating in Paris, Elite was a pioneer in the the modeling industry. Elite retains the worlds' most comprehensive modeling network representing over 750 models in 25 countries on five continents. Having coined the term "Supermodel," Elite was responsible for launching and developing the careers of industry icons such as Cindy Crawford, Stephanie Seymour, Linda Evangelista, Naomi Campbell, Claudia Schiffer, Heidi Klum, Tyra Banks and Giselle Bundchen.

Attorney for ELITE Pascal Narboni, "ELITE MODEL MANAGEMENT reserves to undertake any action or additional lawsuit against any third party to protect its interests and have its intellectual property rights protected".

Elite Model Management SA
00-41-26-322-48-15

Elite Modeling Agency Claims Fraud in Israel

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Elite Modeling Agency Claims Fraud in Israel

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