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Adestra Invited to Speak at NEPA Meeting to Advise UK Publishers

April 3, 2005 -- Adestra have been invited to speak at the UK NEPA (Newsletter & Electronic Publishers Association) networking lunch discussing "Getting the most from your website."



As part of an expert panel, Adestra will draw upon their experience of working closely with publishers from across their client portfolio, to provide best practice advice and share real-life insights. The presentation will provide useful lessons for publishers that provide advertisement supported products and paid-for content alike.



Adestra Managing Director Henry Hyder-Smith commented "this invitation to advise UK NEPA members reflects our unrivalled expertise in providing online marketing services for publishers. Over recent years, my team have worked closely with many UK publishers including Informa, Oxford University Press, Lexis Nexis, VisionGain and others. This coal-face experience gives us a real insight into what works for publishers and what does not."



He added "I'm looking forward to helping publishers develop their online strategies, especially drawing on the knowledge we have gained launching numerous email newsletters for publishers of many different sizes".



The lunch takes place on the 19th April in London. Anyone interested in attending should contact Karen Hindle, Director, UK NEPA, e-mail protected from spam bots. Alternatively, visit http://www.newsletters.org/pagenameuknepa.cfm



About Adestra

Adestra Ltd are a digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Serving the marketing and content fulfilment needs of clients in markets including publishing, entertainment, travel and charities, Adestra are relied upon by the key players in both B2B and B2C marketplaces for bulk or highly targeted individual campaigns. Adestra's product and corporate information is located at www.adestra.com



Press Contact:

Paul Crabtree

Marketing Director

e-mail protected from spam bots



Holywell House

Osney Mead

Oxford

OX2 0EA

Tel: +44 (0) 1865 255 240

Fax: +44 (0) 1865 255 241

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