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Adware and Spyware Concerns Affect Online Advertising and Computer...

March 6, 2005 -- In response to Spyware and Adware problems plaguing home computer users and small businesses worldwide, The Aura Group, a media marketing and advertising company based in Fullerton, California, has developed a solution to eliminate spyware and adware programs in online video banner applications. Thus far, Aura is the only company in the world known to have created a safe and universally accepted video delivery solution.



Developed and streamed entirely in Flash, Aura's video banner only requires computer users to have Flash installed on their computer and requires no additional downloaded programs to play video; thus preventing any type of spyware or adware from ever entering the computer's system. Macromedia Flash is so widely known and trusted it is the world's most pervasive software platform, reaching ninety-eight percent of Internet-enabled desktops worldwide.



Aura uses a unique worldwide content delivery network to serve video into Flash. "We understand that people are concerned with adware and spyware, and our technology doesn't use any of those programs to play video," says Aura's CEO, David Bailey. "I have had clients tell me that our competitors do not install players, however, when I go to the competitor's site, a program is immediately installed on my computer without my knowledge. The last time this happened, it even tried to install a toolbar into my browser. No wonder the public is fed up."



According to the Jack Myers 2005 Spending Forecast, online advertising will grow by 30 percent this year from $7.8 billion in 2004 to $10.2 billion in 2005. And this year alone, some of the nation's largest advertisers are increasing online budgets by nearly 100%. Yet, advertising companies of all sizes, who are vulnerable to spyware and adware programs, have not been able to deliver online advertisements in a safe and effective manner to the public. This has caused much concern within the advertising community as to which technology is most universal and scaled to meet such a high demand.



For computer users, the simple act of viewing online advertisements sets into motion a series of events that may adversely affect the user's computer system as well as their online privacy. Many video advertisements require the computer user to download a program in order to view the ad. Adware or spyware programs install without the user's knowledge and typically send behavioral and usage information to the program's creators. Unfortunately, this leaves the user vulnerable to unwanted installations on their computer. Rich media advertisers like Viewpoint, Klipmart, and Eyewonder, each install a player onto the user's computer, usually without their knowledge or consent.



The problems associated with spyware and adware is now being recognized by the United States Congress. In January 2004, Bill H.R. 29 was introduced by Congresswoman Mary Bono (R-Calif.) The "Spy Act" (Securely Protect Yourself Against Cyber Trespass Act) requires companies to obtain consent from consumers before installing software on their computers.



"I am pleased that Aura offers advertisers not only an effective and safe method of delivering online advertising applications to the public, but a responsible method as well," says Bailey.



More information about Aura's video banner solutions can be found at www.vid-ad.com



About The Aura Group

The Aura Group, a wholly owned subsidiary of Aura Interactive, Inc., specializes in Flash video and interactive media development. Aura provides all aspects of Web creation services, video streaming and delivery systems, database architecting, interactive CD-ROM development, and consulting services. To ensure a worldwide reach, Aura's Flash Video content delivery network is certified for quality delivery in the United States, Europe, and Asia. For more information, call 888-580-8863 or visit www.theauragroup.com.



Contact:

Debra DiMaio Koke

JACE PR

(914) 428-0217

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