April 1, 2005 -- Dennis Brown, President of Authtel Incorporated, announced that the company has entered into a strategic alliance with IVR Technology Group. IVR has integrated Authtel's
marketing compliance processing into its Customer Relationship Management solutions utilizing AuthLINX, Authtel's XML-based standard interface that was released in January 2005. Currently
available to the automotive industry, these two technologies combine to create a powerful All-In-One solution for retailers concerned with consumer privacy preferences and realize that
"Smart Marketing" starts with the retailer.
"AuthLINX was developed as a doorway to our architecture that would allow partners to seamlessly interface with our database and that would provide Do-Not-Call compliance while still
maintaining successful and profitable sales strategies," said Dennis Brown, President of Authtel Incorporated. Authtel was asked for a technology that would work 'behind the scenes,' be
transparent to the user, work in real time, and maintain productivity. Brown stated, "We feel confident that we've provided a solution, based on the XML standard, that meets these
requirements. We are excited about our relationship with IVR Technology Group, and have identified powerful synergies that will empower businesses and retailers to succeed in spite of
increased regulatory marketing legislation."
Authtel's Marketing Compliance System is based on its Company Specific Permission (CSP) Engine which is a database-driven marketing system that checks for compliance with various "do not"
lists and directs retail contact on appropriate marketing channels based on known consumer privacy preferences contained within the CSP System.
Authtel Incorporated, headquartered in Kennett Square, PA, is a trusted leader in providing comprehensive and cost-effective regulatory compliance and consumer consent acquisition
solutions to direct marketers. For more information, visit: www.authtel.com or www.callpermission.com or call Dennis Brown at 610-925-5598.
IVR Technology Group has supplied turn-key Interactive Voice Response (IVR) services in a 100% outsourced, hosted environment since the mid 1990s. Years of experience help them provide
top-notch customer service. Whether the need is for a simple customer satisfaction survey or a complex order status system, IVR Technology Group has what it takes to turn technology ideas
into reality, hands-free to companies and their customers. For more information, visit: www.ivrtechgroup.com or call:
1-800-438-1709.
For more information, contact:
Linda Barba
Project Marketing, Inc.
610-889-2036
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Authtel Incorporated and IVR Technology Group Partner to Ensure Regulatory Compliance withDo-Not-Call, CAN-SPAM Legislation