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Automation Alley Launches New CompanyCrafters Seminar Series The Science...

8211;- Automation Alley today announced a new CompanyCrafters seminar series on the launching new businesses. The four-part series, entitled, 's8220;The Science of Building New Businesses: Go-to-Market Strategies for New Products and Services,'s8221; will discuss a thorough, step-by-step approach to planning and launching a new businesses. The seminars will be held as 2-hour breakfast sessions at Automation Alley'ss headquarters in Troy, Michigan.



Over the series of four seminars, CompanyCrafters will walk through the science of business planning, providing attendees with a repeatable set of methods and best practices for launching successful businesses. The first seminar, entitled Analyzing the Market Opportunity for New Products and Services, will take place on September 26th, 2006. This session will focus on exactly how new ventures can develop an in-depth understanding of their customers, markets and value proposition. The instructors will describe how to segment markets and evaluate alternative segments, how to develop and refine a value proposition, and how to best position a business against competitors.



Subsequent seminars in the series will continue to build on the step-by-step process of business planning by discussing how to define the optimal business model, developing a winning marketing execution, and financing new businesses. The four seminars will take place on the following dates:

> Analyzing the Market Opportunity for New Products and Services, September 26th, 2006

> Selecting the Optimal Business Model, November 14th, 2006

> Building a Powerful Marketing Execution Strategy, January 23rd, 2007

> Financial Modeling and Financing Your Business, March 13th, 2007



More information on the seminars is available at: www.companycrafters.com/resources.htm#seminars



The cost for each event is $35 for Automation Alley members and $75 for non-members. The seminars will be held at the Automation Alley headquarters at 2675 Bellingham Drive in Troy, Michigan, with registration starting at 8:00 AM and the program running from 8:30 's8211; 10:30 AM.



Contact the Automation Alley Resource center at (800) 427-5100 to register.



About the Automation Alley Technology Center

Located within Southeast Michigan's8217;s global technology cluster, the Automation Alley Technology Center leverages businesses, educators and government to help entrepreneurs bring new technologies to market quicker and more efficiently. Automation Alley Technology Center assistance includes pre-seed and commercialization funding, business plan and strategy development support, as well as a powerful network of experts and mentors. More information at www.automationalley.com



About CompanyCrafters

Led by veteran technology entrepreneurs and CEOs, CompanyCrafters is a management consulting firm that focuses on new-venture launch and corporate spin-outs. CompanyCrafters works with corporations, venture capital firms, research institutions and entrepreneurial teams to plan, launch and grow market-leading new ventures.More information at www.companycrafters.com.

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