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Crains BtoB Magazine Chooses White HorseDesigned Site for its Top10...

Crain's8217;s BtoB magazine recently chose White Horse's8217;s Web site design work for Trane commercial business for its 2009 roundup of 's8220;10 Great B-to-B Sites.'s8221;

White Horse (http://www.whitehorse.com) became the digital agency of record for Trane in December 2008. The agency's8217;s first task was to collaborate with Trane on the development of a global site roadmap to support the brand's8217;s repositioning as a building services company. Under the roadmap, White Horse and Trane made interim improvements to the site's8217;s usability in order to enhance performance during the run-up to a comprehensive rearchitecture and redesigned. These interim improvements attracted the attention of Crain's8217;s BtoB magazine.

The magazine praised the site's8217;s focus on usability, in particular the 's8220;multiple entry points into the same content,'s8221; designed to support a range of common user needs and behaviors. The partial redesign also added a flexible product search feature to enable search by model number, product categories, or vertical markets.

's8220;We are delighted that Crain's8217;s B2B magazine recognized the Trane site as one of the best B2B Web sites, especially as we believe that the best is yet to come,'s8221; said Jen Modarelli, White Horse CEO. 's8220;It's8217;s extremely gratifying to work with a forward-thinking organization that embraces user-centered Web design to drive global business success,'s8221; she added.

White Horse, included in Forrester Research's8217;s 's8220;Where to Find Help for Web Design Projects's8221; 2009 report offers end-to-end Web design services including user research, user personas, information architecture, and interface development. The agency has mastered the ability to drive rapid brand transformation by simultaneously identifying immediate and longer-term opportunities in the form of a global roadmap. This approach capitalizes on business opportunities while making the most of existing budgets through the holistic understanding of user needs and existing resources.

About White Horse

White Horse is a 29-year-old digital marketing agency specializing in the convergence of emerging and traditional media to create immersive Web experiences. White Horse services include digital advertising, Web site design, engineering, and emerging media. Learn more at White Horse (http://www.whitehorse.com).

About Trane

Trane, a business of Ingersoll Rand's8212;the world leader in creating and sustaining safe, comfortable and energy efficient environments's8212;improves the performance of homes and buildings around the world. Trane solutions optimize indoor environments with a broad portfolio of energy efficient heating, ventilating and air conditioning systems, building and contracting services, parts support and advanced controls for homes and commercial buildings. Learn more at www.Trane.com (http://www.trane.com).

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