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Customer Acquisition UpSell CrossSell Made Easy

Generation5, a leading Retail and CPG marketing analytics company, uses its in-house developed postal-code level customer information datasets in combination with client specific data, as well as its proprietary predictive analytics and segmentation technologies to precisely identify those prospects that would be the best acquisition targets in terms of profitability and life-time value.



Powerful combination of data and technology insights also lead to accurate targeting of up-sell and cross-sell candidates among the existing customers of the client.



Additional feature of enhanced capabilities is ability of constructing customer information datasets unique to each client company with great detail that would guide all marketing efforts with precision and increased ROI.



About Generation5:

Generation5 produces micro-marketing consumer information and analytics with pinpoint accuracy and unprecedented results using its field expertise and proprietary mathematical technology, G5 MWM. Generation5 provides standard and customized consumer insight data, data analytics, and data driven marketing solutions. Generation5 enables client companies to continuously pinpoint the right consumer at the right time and in the right place for acquisition, retention, up-sell or potential estimates. Companies using our products and services achieve many times higher communication responses, volumetric results, and returns on investment than industry standards.



Generation5'ss solutions are ideal for companies seeking to build, maintain or protect a competitive advantage in consumer marketing. Generation5 helps its clients go deeper with their customers by providing total market information, efficient tools to analyze it, and strategies to capitalize on it by transforming raw data into actionable consumer intelligence.



Generation5 builds the largest, most up-to-date, detailed, and accurate consumer micro-marketing databases and segmentation systems in North America. In the United States we have thousands of data points for all 110 million households in 35 million Zip+4s at the Zip+4 level. In Canada we have thousands of variables for every one of 12 million households in more than 800,000 postal codes at the postal code level.



Generation5 has in-house R&D Lab recognized by the National Research Council as a center of scientific excellence. Generation5 was founded in 1996 and it is headquartered in Toronto with US sales offices in Chicago and Dallas.

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