↑ Grab this Headline Animator

DRTV Agency Atomic Direct Releases Text Messaging SMS Response Spots...

DRTV agency Atomic Direct, Portland, OR, announced that it has released a series of 60-second and 30-second direct response television spots for Limbo 41414. Limbo 41414 is an innovative mobile marketing company whose reverse auctions are conducted by cell phone using SMS (text messaging). Reverse bid auctions by SMS response have been highly successful in Europe and only recently entered the US market. In a reverse bid auction, the bidder with the lowest unique bid pays their bid-price for the prize.



The first campaign offered the winning bidder a Mini Cooper that sold for $50.43. The current campaign features 42's8221; Plasma HDTV's8217;s. Limbo also offers a range of auctions on their website with prizes ranging from new cars to cash prizes, HDTV's8217;s and iPods.



's8220;DRTV builds the Limbo brand and drives SMS traffic,'s8221; said Doug Garnett, president of Atomic Direct. 's8220;We's8217;re pleased to have delivered exceptional levels of SMS response with a superb creative approach. It's8217;s another example of how we create outstanding response numbers without 's8216;yell & sell.'s8217;'s8221;



Limbo is based in San Mateo, California. Limbo develops consumer applications for mobile phones and has been building mobile services, companies and markets since 2000. Limbo is a private corporation backed by two of the world's8217;s top Venture Capital funds: Azure Capital Partners and Draper Fisher Jurvetson.



Atomic Direct is a boutique DRTV agency with a unique vision of how brand-name products can be advanced through DRTV. Atomic's8217;s clients include DuPont Teflon, Rubbermaid, Alberto-Culver, the Drill Doctor and White's8217;s Electronics. Atomic was founded in 1998 by former Tyee executive Doug Garnett.

↑ Grab this Headline Animator

---

This article has been robotically scanned and tagged by Prnewsnow with the following search tags. No human manipulation of these tags take place.
| Frames | Frames Online | |

---

4948 readers online...

, Local News