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DemandROMI Teams With CMO Council MPM Task Force Leaders To Help Technology...

DemandROMI's8482;, a marketing ROI and strategy consultancy today announced that it has signed an agreement with CMO Council (www.cmocouncil.org) MPM (Marketing Performance Measurement) Task Force leaders and authors of the Council'ss MPM Report to deliver specialized consulting services to help technology companies improve their marketing performance. As the basis of these services is a unique MPM Framework that can transform the operations within marketing to help them deliver significantly improved results across all marketing activities.



's8220;By aligning key marketing metrics with corporate strategy and financial goals, companies, regardless of category, can deliver superior results in terms of growth, share, revenue and profits,'s8221; said Guy R. Powell, President and CEO of DemandROMI. 's8220;This framework allows marketing executives to set priorities on key metrics so that resources and spending are at appropriate levels.'s8221;



The MPM Framework has four levels:

Strategic Marketing Imperatives 's8211; What are the key marketing functions and how do they align with corporate strategy

Foundational Marketing Performance Elements 's8211; [Bob, need a blurb here]

Marketing Metrics 's8211; [Bob, need a blurb here]

Marketing Measures 's8211; [Bob, need a blurb here]



's8220;We developed this framework based on research conducted with xxx technology companies throughout the world,'s8221; said Bob Nelson, CEO of Nelson Branding (www.nelsonbranding.com) and CMO Council MPM Task Force Leader. 's8220;Although it was developed with technology companies in mind, it should be easily extended to other business sectors, as well.'s8221;



's8220;This research was unique in that it brought this first-ever analytical structure to a typically more creative function within technology marketing,'s8221; said Don O's8217;Sullivan, leader of the research component of the CMO Council'sup1;s MPM Task Force research program in both North America and Europe. Mr. O's8217;Sullivan is a member of faculty in the Department of Management and Marketing, University College Cork, Ireland.



As part of this partnership, DemandROMI will also be distributing the technology industry's8217;s first-ever Marketing Performance Measurement Report. For more information please visit www.demandromi.com/MPM_Report.html. It reveals that the measurement of marketing performance has now become a high priority in the technology industry, yet few companies 's8211; less than 20% - to date have developed meaningful, comprehensive measures and metrics for their marketing organizations.



About DemandROMI

DemandROMI is a marketing ROI and strategy and execution consultancy. DemandROMI helps marketing organizations implement a ROMI Culture's8482; so they can prove and continuously improve the value of marketing. To do this, DemandROMI first helps marketing executives pinpoint the greatest marketing-based levers of ROI in their business, and then creates a marketing strategy to accelerate revenue growth by exploiting those levers. DemandROMI provides marketing ROI strategy, market research and analytics. For more information on DemandROMI, visit www.DemandROMI.com.



DemandG is a trademark and Where Marketing Generates Revenue is a service mark of DemandG, LLC. DemandROMI, ROMI Framework, ROMI Continuum, ROMI Culture, are trademarks of DemandROMI. All other company, brand and product names are the property and/or trademarks of their respective owners.

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