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Exclusive Concepts Unveils Community Blog for World Usability Day

To support World Usability Day (http://www.exclusiveconcepts.com/), an online marketing firm known for expertise in driving sales, has created a Community Blog (http://www.upassoc.org/worldusabilityday/index.html), to ensure that the services and products important to life are easier to access and simpler to use.

"We created Speak Up! as a platform for all kinds of organizations and businesses to engage multiple voices in a rich, multidimensional conversation. While some may harbor the misconception that a blog is a soapbox for a lone ranter, we are proving the opposite to be true, leveraging the power of social media to enable many voices. We are proud to have created such a forum for World Usability Day," said Scott Smigler, president and founder of Exclusive Concepts.

According to World Usability Day founder and director Elizabeth Rosenzweig, the first two World Usability Days have been a tremendous success, and the significance of the day continues to grow as a way to bring the world together towards a common goal of making life easier. This year's campaign is expected to attract an even larger audience than previously. In 2006, World Usability Day events attracted more than 40,000 people from 35 countries around the world.

"Usability affects everyone everyday, and this year's healthcare theme brings the significance of usability closer to home regardless of where you live," noted Rosenzweig. "This is not just about improving the quality of life; it's about potentially saving lives. When it comes to our health, it's not just nice to have products and processes work better; it's absolutely essential."

This year's events will draw attention to some of the key challenges and opportunities in healthcare today, from closing the gap in access inequity to decreasing the number of unnecessary deaths from medical errors. The day will kick off with a video taped "hello" from New Zealand that will be posted to the World Usability Day web site and You Tube and the day's activities will come to a close via Webcast from Microsoft in Redmond, WA.

This year's sponsors include Adobe, Apogee, Avenue a razorfish, Axure, Catalyze, Constant Contact, Creative With Direction, Dell, Different, E Software, Eventbrite, Exclusive Concepts, FatDux, Google, Human Factors International, IMC2, Intuit, Microsoft User Research, Mitsue-Links, OneSpring, Ovo Studios, PayPal, Robert Wood Johnson Foundation, Servigraphics, Sir Valuse, Techsmith, Texas Tech University, UC Berkeley School of Information, Usability Sciences, Usability.ch (www.worldusabilityday.org.

About Exclusive Concepts

Based in Waltham, Mass., Exclusive Concepts specializes in generating cost-effective online sales for business executives and entrepreneurs. Through expert online marketing services, Exclusive Concepts maximizes the Web's potential to meet and exceed clients' strategic marketing objectives. For more information, visit

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