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FLUID BATTLE OF THE ADBANDS IV Issues Call For Entries 10 Agency Bands...

adline. Eligibility requirements are available at the website.

June 4, 2006 -- Rock star bragging rights are up for grabs once again as Fluid Battle of the Ad-Bands IV issues its Call For Entries. The musical competition, a benefit for New York City public schools, is every bit as intense as battles waged daily in the advertising world. Agencies large and small are invited to compete, however, the Fluid Battle of the Ad-Bands IV is limited to only 10 bands. Contenders must submit an entry form, available at www.fluidny.com/adband, before the Friday, July 14, 2006 deadline. Eligibility requirements are available at the website.



The competition serves as a forum for agencies to demonstrate creative talent via a nontraditional medium and is sponsored by Fluid, the American Association of Advertising Agencies (AAAA) and the Newspaper Association of America (NAA), in association with Advertising Week 2006.



The Fluid Battle of the Ad-Bands IV is a head-to-head-banging competition of musical prowess, which places the vision and talent of ad agencies, large or small, center stage. Bands comprised of agency staffers 's8211; be they creative directors, copywriters, art directors, account reps or mailroom workers - perform short, high-energy sets. The 2006 battle will be held again this year at The Supper Club, in the Heart of New York City's8217;s Theater District, on Wednesday, September 27. Although the battle is waged in Manhattan, each of the previous Fluid Battle of the Ad-Band competitions was won by creative shops far from Madison Avenue. In 2005 and 2004 Pants!, from McKinney (Durham, NC), ruled the night. The 2003 contest went to Ironic Trucker Hat from Crispin Porter + Bogusky (Miami, FL). Is your agency up to the challenge



Proceeds from the evening will once again benefit music programs in New York City public schools. 's8220;In four short years, this event has become the biggest, most exciting party in the ad industry. Each year the bands are better, the competition fiercer, tickets scarcer and the money we raise for charity greater. Battle IV will definitely crank up the volume and have everyone rockin's8217;,'s8221; promises David Shapiro of Fluid, the co-creator and organizer of the event.



About Fluid:

The partners at Fluid, the New York-based original music and creative editorial studio, founded the Fluid Battle of the Ad-Bands as a philanthropic event in 2003. In 2004, Fluid established the event as a not-for-profit organization with proceeds benefiting New York public school music programs.



About the American Association of Advertising Agencies (AAAA):

Founded in 1917, the AAAA is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide.



About the Newspaper Association of America (NAA):

NAA is a nonprofit organization representing the $55 billion newspaper industry. Members account for nearly 90 percent of the daily newspapers in the United States as well as non-dailies and international newspapers.



FLUID is headquartered at 532 Broadway, 5th floor, New York, NY 10012; phone (212) 431-4342; fax (212) 431-6525. Visit the FLUID website at www.fluidny.com

    
    
    
    
    

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