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First Ever Trade Show Forum to Foster STrategic Dialogue between Chief...

March 5, 2005 -- Trade show producers and exhibit marketers should plan to attend the Trade Show Forum to begin at 8:30 AM, Wednesday, May 18, at the Anaheim Convention Center. This Trade Show Forum is designed to foster a strategic-level dialogue between Chief Marketing Officers (CMO), their Exhibit Managers and Trade Show Producers to take a closer look at the role, value, criticality and effectiveness of events as a vital part of the strategic marketing mix.



Event marketing expenditures rebounded by 15 percent in 2003, according to the Promotion Marketing Association /PROMO magazine. However, according to a recent study released in February 2005 by the CMO Council, both CMOs and event managers indicated difficulties in quantifying and measuring the value of events.



The American Marketing Association of Orange County is taking the initiative to sponsor the Trade Show Forum jointly with the Los Angeles-based Trade Show Week, a division of Reed Business Information, Forum attendees will learn:

1.   
The exhibitors' major trade show concerns in 2005.

2.   
The areas of corporate trade show budgets which are at risk.

3.   
How much of the event marketing budget has been shifted to other channels.

4.   
What marketing channels are receiving the reallocation of funds.

5.   
Best Practice tips for tracking ROI at trade shows.

6.   
How trade show producers and exhibitors can work together to improve show results.

Trade Show Forum attendees will receive "The Exhibitor Spending Forecast 2005" Report free, donated by Trade Show Week (which is normally sold for $649). Early supporting sponsors include the Anaheim Convention Center, ARAMARK, Trade Show Week News Network, and as Conference Chair search marketing PROS, Inc., www.searchmarketingpros.com with many more expected.

If you are interested more information, please visit www.searchmarketingpros.com click on "Contact Us", and type in "Trade Show Forum" in the additional comments section and include your email address to get updates and notices. Your privacy is protected and you will receive Trade Show Forum information only.



About the Orange County American Marketing Association

The Orange County American Marketing Association (OCAMA) is a group of marketing professionals dedicated to the advancement and professional development of individuals working in marketing and related industries. With over 300 local members, the OCAMA is a resource for business networking, research, education, and entertaining events with colleagues from the marketing industry. The OCAMA is a chapter of the national American Marketing Association (AMA), one of the largest professional associations for marketers, with 40,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. For more information, visit www.ocama.com.

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