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Floridabased Strategic Marketing Firm Lands Roland Account

April 2, 2005 -- Roland System Solutions (RSS), has enlisted CK Communications, Inc. (CKC), a Melbourne, Florida-based strategic marketing firm, as their agency of record. Roland, the standard for electronic musical instruments, is launching the California-based division in response to the growing trend in integrating commercial audio systems into houses of worship, concert venues and theaters. Roland contracted with CKC to provide brand development, advertising, public relations, marketing support, and graphic design services.



"RSS has created proprietary technology that will change the way the audio industry looks at systems integration," says Craig Kempf, CEO CK Communications, Inc. "Our main focus is to establish Roland System Solutions as the leader in audio equipment manufacturing and professional sound installations applications."



Backed by an experienced product development team, Roland System Solutions will target end-users in the commercial market, providing them with sophisticated live audio equipment.



"CK Communications demonstrated the capabilities needed to effectively market our product on a global level," says Jim Dickman, director of operations, Roland System Solutions. "Their level of commitment, dedication to results, expansive service offerings, and experience in the electronics industry made CKC the obvious choice for RSS."



The first stage of the marketing plan is to brand the new division and break it out into the market. To support this goal, Kempf traveled to California to shoot B-role footage of the RSS facility, which was utilize at the recent launch of RSS at the NSCA Systems Integration Expo held at the Orange County Convention Center.



Roland System Solutions is a division of Roland Audio Development Corporation based in the United States. RSS is building on the technology and R&D tradition of Roland Corporation to provide application-driven audio products to commercial enterprises within North America. For more information on the company, visit www.RSSAMERICA.com or call 800-994-4723.



CK Communications is an award-winning strategic-marketing firm offering public relations, print and broadcast advertising, Web design, brand identity, graphic design, multimedia and animation, and special event planning. The firm supports clients additionally by providing advertising space, airtime and printing with no commission or agency mark-up. CKC can be reached by calling 321.752.5802 or learn more online at www.CKCommunications.net.

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