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ForbesAMG Offering Innovative Marketing Assistance for Associations

Trade and professional associations face daunting marketing and communications challenges as they work to retain and recruit new members, promote events, lobby and educate the public on behalf of their members. With years of experience working with trade groups on various projects, ForbesAMG is putting a renewed focus on helping associations achieve their marketing goals (http://www.forbesamg.com/for_associations/index.html), face tightening budgets and relieve over-worked staff members.

Associations looking to improve their member communications will benefit from ForbesAMG's eNewsletter programs (http://www.forbesamg.com/for_associations/association_enewsletters/index.html). What sets ForbesAMG's program apart is that staff members get to know the organization's information needs and gather content from numerous sources and then incorporates the association's news into each issue. The eNewsletters offer much more timely delivery of information and reduce or eliminate the enormous printing and postage expense of a traditional newsletter.

ForbesAMG also helps associations create more targeted and relevant marketing materials by taking advantage of the latest digital printing technologies and the use of personalized URLs like TomForbes.AssociationGrowth.com (http://TomForbes.AssociationGrowth.com).

"In this era of information overload, it's the customized mail pieces with a relevant message that get a response," says Jim Gawley, ForbesAMG's Vice President, Association Marketing & eMedia. "The days of sending out a mass mailing with a generic message are over."

Mr. Gawley has authored Five Keys To Association Growth, a white paper which provides insight on some of the latest innovative marketing tools and how they benefit associations, as well as some basics that are often overlooked. The white paper can be downloaded free of charge at http://www.forbesamg.com/associations/fivekeys.pdf.

"We are an out-sourced marketing department and ongoing resource to our association clients," said Mr. Gawley, a member of American Society of Association Executives (ASAE) "We are constantly sharing ideas and implementing new programs and often times cutting marketing expenses thanks to smarter targeting and more economical emedia strategies."

For more information about ForbesAMG visit http://www.ForbesAMG.com.

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