Front Row Marketing Services Assists Trustmark Corporation With the...

April 2, 2005 -- Front Row Marketing Services assists Trustmark Corporation, in Jackson, MS, in the negotiations for the Naming Rights to the new Mississippi Braves Stadium.

The Mississippi Braves and Trustmark Corporation announced that the team's new $25 million sports complex will be named Trustmark Park. The stadium, currently under construction in Rankin County, will be the home of the Mississippi Braves, Atlanta's Class AA team that is relocating to Mississippi from South Carolina.

Front Row Marketing Services, headquartered in Philadelphia, PA, negotiates naming and title rights deals for its corporate and property owner clients. "We were extremely pleased to work with Trustmark Corporation," said Front Row Marketing Services President, Richard Sherwood. "This partnership between Trustmark and the Braves will provide Trustmark with millions of impressions and media value, not only in the Jackson area, but throughout Southern League cities."

Trustmark is an $8.1 billion financial services company offering banking and financial solutions through over 140 locations and 2,600 associates in Florida, Mississippi, Tennessee and Texas.

"Our discussion with the Front Row team began immediately with the first phone call. The Front Row associates were knowledgeable, professional and interested in our project. During negotiations, quick access is importantthey were also very accessible through phone and email portals. They added needed experience to our negotiations on both sides of the table." Gray Wiggers, Sr. Vice Pres. and Marketing Director, Trustmark Corporation.

The stadium, which closely resembles Turner Field in Atlanta, features an amphitheater design with the playing field below the entrance level and a 360-degree concourse. Trustmark Park's total seating capacity will be 7,200, with 5,500 chair-back seats. Amenities include 22 luxury skyboxes, a full LED video board, a corporate picnic pavilion and a full-service restaurant that will be open year-round.

Front Row Marketing Services, a division of public assembly facility management firm, Global Spectum, is based in Langhorne, PA with offices in Tampa, FL, Ridgefield, CT, Ft. Collins, CO, Des Moines, IA and Detroit, MI. Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over fifteen accounts.

Global Spectrum, the fastest growing firm in the public assembly facility management field with more than 40 facilities throughout the United States and Canada. The Philadelphia-based company is part of one of the world's largest sports and entertainment firm Comcast-Spectacor, which also owns the Wachovia Center and Wachovia Spectrum, the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, the Philadelphia Phantoms of the American Hockey League, Flyers Skate Zone, a series of community ice skating rinks, Comcast SportsNet, a regional sports programming network, Ovations Food Services, a food and beverage services provider, and New Era Tickets, a full-service ticketing and marketing product for public assembly facilities. Comcast-Spectacor owns three minor league baseball teams - the Bowie Baysox, the Delmarva Shorebirds and the Frederick Keys - all affiliates of the Baltimore Orioles.

Media Contact:

Eric Smallwood

Vice President of Marketing

Front Row Marketing Services

2834 Riverside Dr.

Port Huron, MI 48060

ph# (810) 984-2608

fax# (208) 460-8452

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