GeniusRocket Rewrites the Crowdsourcing Model with the Launch ofGeniusRocket...

GeniusRocket Rewrites the Crowdsourcing Model with the Launch of GeniusRocket Select

New Service Provides Clients with an Agency Style Experience and Creative Management

Bethesda, Md. -- GeniusRocket (www.GeniusRocket.com), a unique creative agency powered by crowdsourcing, today announced GeniusRocket Select, a new service that gives clients an unmatched crowdsourcing experience with the project management and service of a traditional advertising agency. GeniusRocket (www.GeniusRocket.com) has been evolving the crowdsourcing model since its launch in 2007 and designed GR Select to offer clients a very hands-on experience with the ability to post projects with a money-back guarantee that they will receive quality concepts to fit their advertising and creative needs.

's8220;The online world has changed how brands communicate to consumers and the use of viral videos has created a new medium for advertisers that is both innovative and accessible,'s8221; said Mark Walsh, CEO of GeniusRocket. 's8220;We understand the learning curve involved in adapting a new medium so we wanted to provide our clients with a very hands-on experience to ensure they receive the high quality concepts that work with their target audiences.'s8221;

Since its inception, GeniusRocket[ has always been committed to offering each client an individualized service and GR Select takes the existing crowdsourcing model to the next phase. GR Select is targeted towards bigger brands that are looking for a more personalized experience and while the regular GeniusRocket platform does offer a certain amount of real-human interaction, this offers clients direct communication with the artists every step of the way. GeniusRocket (www.GeniusRocket.com) has developed an eight-stage process for each GR Select project:

1. The project is announced on GeniusRocket.com

2. Creative artists have one week to apply for the project by submitting a proposal and portfolio

3. A qualified GeniusRocket team will initiate a vetting process and review the submitted proposals and portfolios in order find the best and most capable artists to work the creative project

4. Approved and selected creative artists are contacted and given a set amount of time to submit storyboards for both the client and GeniusRocket to review

5. GeniusRocket will present the storyboards to the client for review

6. Based upon client feedback certain artists will be eliminated from the project but will still receive payment for their work

7. Remaining creative artists produce the actual video with constant feedback from GeniusRocket to allow for refinement of the concept

8. Final high quality submission(s) are submitted for final review and a selection is made

's8220;As an artist, I realize that concepts are as only as good as their execution and the GR Select model breaks down the steps of what is involved in executing a project so I would be able to get direct feedback from the client to realize a concept while still getting rewarded for the work I's8217;ve done,'s8221; said Alex Reiter, a veteran GeniusRocket.com participant. 's8220;The use of collaboration and the responsiveness from the client-end is highly beneficial to the creative process itself and I's8217;m more excited than ever to be a part of this exciting new model.'s8221;

All of the participants in GR Select projects will receive a payment for their work, addressing the issue of 's8220;spec's8221; work while simultaneously giving an added service to clients.

's8220;GR Select brings us one step closer to truly harnessing the power of the crowd and proving that this notion that great ideas come from just one person is in the past,'s8221; says Walsh. 's8220;Companies both big and small are realizing that crowdsourcing isn's8217;t just about saving money any more 's8211; it's8217;s about tapping new resources to get a fresh take on your brand's8217;s identity.'s8221;

About GeniusRocket

GeniusRocket (www.geniusrocket.com) connects experienced creative talent with companies seeking new marketing and advertising content. The GeniusRocket community features over 12,000 videographers, graphic designers, copywriters and other creative artists from more than 180 countries. GeniusRocket'ss growing list of regional and international clients includes Heinz, Pepsi, Nutrisystem, South by Southwest and Hook and Ladder Brewery.

GeniusRocket is a privately held company based in Bethesda, Maryland. For more information, please visit www.geniusrocket.com.

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