January 21, 2005 - Pathfinder Data Systems, Inc. has just launched two new websites, GoToProduct.com and GoToProduct.info, to provide enhanced services for Internet Affiliate
Marketers.
Internet Affiliate Marketers advertise products on websites and search engines across the net using banners, pop-up and pop-under windows, text ads and email to promote their wares.
Regardless of the method used, what makes these ads work are the hyperlinks. These "links" typically include a website address and a string of parameters that often look like gibberish.
While these links are not always visually apparent, they can be exposed using the "View Source" facility that exists in all major browsers. One of the "parameters" within a link is the
Affiliate Marketer's identifier. When someone clicks on one of these ads, the link redirects the user to a website that sells the advertised product.
The Affiliate Marketer receives a commission based on the presence of their identifier. There are several major problems associated with these links:
1. The links are long, ugly, confusing and usually do not indicate the product advertised
2. A user can strip off the parameters and deprive the marketer of a commission. Estimates of losses range from 10-40%.
3. Affiliate Marketers often have hundreds of these links to manage
4. Tracking services help marketers determine which ads and links are the most effective, but contribute to the problem since they replace the original link with one that is even more
cryptic.
GoToProduct.com provides a service that addresses all of these problems in an easy, unique, and spontaneous process. This service provides Affiliate Marketers the tools to easily manage
their links, improve their click response rates, track the performance of their campaigns, and protect their commissions, from any Internet computer in real time.
GoToProduct.info provides the redirection and tracking services for GoToProduct.com defined links.
The cost of this service is just pennies a day and could be recovered immediately by preventing the loss a few commissions.
Pathfinder Data Systems, Inc., PDS, is a privately held California corporation was founded in 1983. PDS is an Information Technology developer and Consulting firm that have designed
packaged and custom applications and websites for many different industries.
Contact Information:
Jeffrey G. Hunter, President
Pathfinder Data Systems, Inc.
800-397-9033
For additional information, visit http://GoToProduct.infop=GoToProduct&l=PR
If you wanted a "classic" car which would you click:
ww3.cjxr.comid=0393989893-4890908234&a=4748ABFG
or:
GoToProduct.infocar=Mustang&yr=1966