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Grabiner Hall Provides Marketing Strategy for Rescue Massage Center

Rescue Massage Center, a high-style, low cost massage center opens in Redondo Beach in September 2006. Grabiner/Hall has created the new logo, new temporary web site, brochures, signage, and newspaper ads.



Lenn Grabiner says 's8220;This is a new take on massage, and we wanted to give the company a look and feel that conveyed quality and familiarity's8230;the target market for this service is very broad. We chose to utilize the international sign of rescue and incorporated the symbol of the cross into the corporate identity. It's8217;s classic.'s8221;



Next, G/H will design and place ads in South Bay newspapers, some of which will promote the inaugural contest to win a free years worth of massage. Branding will carry through to the uniforms the therapists wear. 's8220;We believe the positioning that everyone needs to take an hour for themselves is a natural. We intend to communicate with simple ideas that make folks realize that massage isn'st just for the wealthy -- or for special occasions.'s8221;



Rescue Massage is a simple and complete service, great massage at an even greater price. A proposed second location will open soon in neighboring, Manhattan Beach.

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