Howard Nestler has created a fast-track program for premium executives applying for jobs that would suit their specific skills.
I work with men and women who would be an asset to any corporation that engaged them, says Nestler. And that should be the very first impression a CEO has of an individual if one is
serious about obtaining a rewarding engagement without a prolonged delay. Furthermore, Nestler has found that, unless CEOs are aware of a candidate'ss stellar qualities from the outset, a
personal meeting might never take place.
The biggest problem an executive must overcome is the perception that he or she is in need of a job. Whenever someone appears in need, the leverage transfers to the other side of the
bargaining table, say Nestler. Nestler points out that it is of paramount concern to create a company'ss need for the executive by way of advertising and marketing techniques.
Most executives lack the kind of visibility required to make them a valuable commodity. In other words, they have performed their duties in previous engagements, but failed to advertise
their accomplishments to other companies in their sector; their statistics are hidden from view. Nestler makes the point that, Companies should be aware of an executive'ss accomplishments
long before an opening occurs. Ideally, the demand for an executive should be created in advance of a job search.
Executive Options offers an executive the opportunity to take control of his or her next corporate engagement by creating a demand for the unique combination of skills that he or she
possesses. To this end, Nestler has authored a unique format that gets attention from those companies most likely to need a premium executive'ss talents by articulating his or her value
concepts in a striking and concise manner.
When an executive'ss resume appears in a package of other resumes, his or her positioning is that of someone needing a job, which is a negative. Nestler instructs that a company must be
made to want the executive more than the executive might seem to need the company.
Regarding his approach, he explains, Executives must take the same strategic approach to obtaining their next job as they do in increasing market share for their corporation'ss
products.