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Innovative Marketing Without Advertising

Today, Pulsar Marketing announced the release of its new innovative marketing strategy called 'sForm Ads's, which helps companies acquire new customers without any type of advertising.



The Form Ads network at www.FormAds.com, deploys acquisition forms directly onto web sites which attract the desired demographics.



According to David Hurlbert, Business Manager of Pulsar Marketing, this innovation removes one unnecessary click, and reduces the potential of losing customers to competitors.



When consumers search the internet for a product or service, often they are directed to an affiliated web site, which does not directly offer the product/service, David said. Once consumers arrive to these web sites, they are generally presented with more than one advertisement and have to decide which ad appeals to them. They arrive to these pages ready to take action, but often must continue their browsing through advertisements. With our new innovative network, consumers won'st have to decide which ad is the most appealing, because our technology can place the purchase/inquiry form directly onto those web pages to enable consumers to instantly apply/inquire.



As online advertising budgets increase, so does the competition for customers. Theresa Murphy, Support Services of Pulsar Marketing, stated: When given a choice of considering multiple ads on a web site versus submitting a purchase or inquiry form that is directly in their view, many consumers will choose the form because they arrived at the particular web site seeking the product/service. They did not arrive to the site to view a web page filled with advertisements.



FormAds is not only advantageous to advertisers, but also to consumers and affiliated web sites. While the technology enables advertisers to have the order form of their product or service prominently positioned over other advertisements, it also eliminates the need for consumers to have to click-through, thus making the transaction process for them more convenient and speedier. Additionally, most affiliated web sites would prefer to host a customer acquisition form versus an advertisement.



Consumers are overwhelmed with advertisements on the internet, and often ignore even the flashiest of ads, Theresa explained. When they search for a product or service via their favorite search engine, they expect to find an immediate application form on the web site they visit, not advertisements.



According to David, advertisers not using the FormAds technology may find themselves with less affiliated promotion and stronger competition. Super affiliates; the affiliated web sites that drive the most targeted traffic, know that their site visitors would prefer to have immediate access to a purchase form rather than an advertisement. When presented with the option of hosting a form or an advertisement, super affiliates will elect the form.



The problem with many advertisers, is that they are skeptical about releasing their form code to affiliates. Primarily, they are concerned about affiliates obtaining and reselling customer orders to other entities. However, FormAds's technology securely stores the form code on its server, and issues affiliated web sites a Code Tag that summons the form. This keeps the actual form code out of affiliates's manipulation, and prevents affiliates from obtaining customer data.



For more information about Pulsar Marketing'ss innovative FormAds technology, visit www.PulsarMarketing.com.



About Pulsar Marketing: Pulsar Marketing is a multi-affiliate network that provides innovative solutions to meet the needs of its client advertisers, affiliates, and the needs of consumers. Advertising mediums include per click, per lead, per impression, per sale, and daily flat rate. Demographic targeting includes search positioning and content matching.

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