Canadian and USA salons and day spas will get local access to the world's8217;s first off-the-shelf marketing & sales training system developed specifically for the beauty industry,
under a Joint Venture deal announced today.
High-profile Vancouver-based Monochrome Marketing Solutions (www.SpaMarketing.ca) will release the Australian-produced Essential Salon
Owner's8217;s Marketing Toolkit (www.SpaMarketing.ca/toolkit.html) in Canada and the USA on under a JV with Toolkit developer
Worldwide Salon Marketing of Perth, Western Australia.
The Toolkit has been an outstanding success, with well over $1 million in sales since it was launched at the Sydney International Beauty Expo in September 2004.
Complete Suite of Marketing Tools
The kit contains a complete suite of proven flyers, sales letters and ads any beauty salon or day spa can use to easily bring in new clients, as well as a comprehensive in-salon sales
training manual for use by day spa owners and staff.
In addition, the company maintains a subscription-based online update service, publishing new marketing material and feedback from successful ad campaigns from salon & spa owners
around the world.
In a joint statement released today, Worldwide Salon Marketing founder Greg Milner and Monochrome Marketing Solutions chief John Uhrig said the average salon or day spa was crying out for
a simple 's8216;done-it-for-you's8217; kit of marketing tools that saved them time.
's8220;Salon owners simply don's8217;t have the skill, the time or the energy to sit down and write compelling ads and flyers that actually get sales,'s8221; Mr Milner said. 's8220;This
way, they get access to material that's8217;s already been proven to work 's8211; they don's8217;t have to re-invent the wheel every time they want to run an ad or write a letter to
clients.'s8221;
North American Market
The deal is Worldwide Salon Marketing's8217;s first serious push into the North American market, although several US and Canadian spas have purchased the Toolkit via the internet. The
company has well-established distribution in the UK.
For more information including service specifications, please contact:
John Uhrig - CEO
Monochrome Marketing Solutions
31183 Upper Maclure Rd.
(Vancouver)
Abbotsford, BC V2T 5J2
Canada
T: 604-850-3416
www.spamarketing.ca