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Latin3 Launches New Image And Positioning



Latin3, the premier Exponential Marketing agency, has undergone a complete re-design of its logo and image to reinforce the agency's current position as the most intelligent, creative, energetic and progressive marketing agency for the US Hispanic market, Brazil, Mexico and the rest of Latin America. The new image was launched during the SES Latino Conference and Ad-Tech Miami.



Latin3's repositioning is based on the concept of "Exponential Marketing", a unique approach by which exponential results are achieved by understanding and connecting with what is "fundamental" to each consumer. The new image highlights the continuous evolution of the agency, its knowledge of the Hispanic and Latino markets and the essence of its ability to connect and grow with a customer as they grow with the brand.



Matias Perel, Chairman and CEO of Latin3 acknowledged the new image: "Our team is consistently producing work that is a step ahead. The re branding effort is another example of their unparalleled ability to capture the essence of a brand and display it".



Sergio Barrientos, Latin3's Chief Creative Officer was responsible for the artistic development of the new image. He described the challenges that his team overcame while redefining the image of Latin3: "We evolve constantly as our clients do, and as our new image shows. We discover what deeply engages the customers with the brands, which habits they have, which media they consume, thus understanding the core of our clients' consumers. We persistently adapt to the ever-changing needs of our clients and their audience. Latin3's new image shows this constant evolution, the flow of our ideas and the emotive use of insights to achieve exponential results".



Latin3's web site now includes a unique experience of deepening DNA customer knowledge and the possibility to watch and live some of Latin3's award-winning solutions in the site's showcase. It also reflects the history and the evolution of the agency and explains the agency's solutions, services and approach to the ever expanding US Hispanic and Latino Markets. More information


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