MailChimp announces an enhanced Google Custom Search Engine (http://www.mailchimp.com/resources/best-practices-in-writing-email-subject-lines.phtml) to the GSCE resource center, a report on the findings of subject lines and email open rates. The report encourages email marketers to keep subject lines short and descriptive, providing the recipient with a compelling reason to read the email's body content.
About MailChimp:
MailChimp, a leading do-it-yourself email marketing service, provides tools to over 10,000 small businesses, design agencies, non-profits, restaurants, and e-Commerce organizations
worldwide. Customers can create professional, eye-catching HTML emails (http://www.mailchimp.com
Media Contact:
Neil Bainton
MailChimp
404-551-2987
press(at)mailchimp.com