↑ Grab this Headline Animator

MarketingSherpa Publishes New Business Technology Marketing Benchmark...

Today MarketingSherpa released the 2007 edition of its bestselling Business Technology Marketing Benchmark Guide. The comprehensive 280-page Guide features 189 charts, tables and eyetracking heatmaps all newly researched for 2007. 1,083 real-life marketers contributed their own stats on budgeting, what works, and what doesn'st for this edition. Instant download PDFs, printed copies and a complete table of contents are available at http://www.BusinessTechPR07.Marketingsherpa.com



Top 10 questions answered by MarketingSherpa Business Technology Benchmark Guide 2007:



#1. What percent of gross company revenues should go toward marketing What portion of marketing budgets should go to online versus offline How are B-to-B marketing budgets changing this year



#2. How do my email marketing open and click rates compare to other B-to-B tech marketers How can I improve my email response rates in the corporate world



#3. How can I improve Webinar and white paper offer landing pages and online forms so more prospects register



#4. What works for B-to-B search marketing How do my search advertising and search optimization results compare to my peers



#5. Should we be podcasting as a marketing tactic How can we improve podcast results



#6. What are normal response rates for offline media such as direct postal mail, telemarketing, and trade shows for lead generation campaigns Plus, how are costs changing



#7. Which white paper titles and types of summary copy generate much higher response rates than others Should we be syndicating more white papers and what will that cost



#8. What'ss the average acceptance rate for webinar/webcast offers What percent of respondents actually end up attending How does lead quality differ between webinars and virtual trade shows



#9. How many executives are sitting on a typical technology selection committee these days How many people do we have to influence at smal companies What about Fortune 1,000s



#10. What'ss a typical lead-to-sale closure rate What are the top challenges in improving our lead-to-close rate from marketing'ss perspective, and what fixes are advised to improve things



For more information, including a complete list of charts, tables and eyetracking heatmapsthat are included in this edition, go to:

http://www.BusinessTechPR07.Marketingsherpa.com



About MarketingSherpa Inc.



MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructions for experienced marketing professionals.

237,000 marketers read MarketingSherpa publications every week.



Praised by The Economist, Harvard Business School'ss Working Knowledge Site and Entrepreneur.com the firm is now celebrating its 7th

anniversary.For free Case Study newsletters, visit

http://www.marketingsherpa.com or call toll free in North America

(877) 895-1717.

↑ Grab this Headline Animator

---

This article has been robotically scanned and tagged by Prnewsnow with the following search tags. No human manipulation of these tags take place.
| Tahiti | Easytahiti Com | |

---

4941 readers online...

, Local News