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Matt Bailey Joins Market Motive Faculty

Internet marketing consultancy and training provider Market Motive today announced that SiteLogic principal Matt Bailey has joined the Market Motive faculty. Matt is a recognized expert in web marketing with a particular focus on social media strategy.

Faculty Creates Online Marketing Dream Team

Matt joins a group of esteemed faculty that includes Stuntdubl's Todd Malicoat, SEO-PR's Greg Jarboe and Jamie O'Donnell, author of 'Web Analytics: An Hour a Day' Avinash Kaushik, ClickTracks' founder John Marshall, and Michael Stebbins, former ClickTracks VP of marketing. The Market Motive team will deliver a curriculum that efficiently teaches Internet marketing concepts and best practices.

"Matt knows the ins and outs of the latest social media tactics--he can roll up his sleeves and get right into the MySpace or FaceBook trenches--but he's also keenly able to match a social media strategy to your larger business and marketing goals." said Market Motive CEO Michael Stebbins. "Because Matt so intimately understands how all of the networks work, and which social media may be best for a particular campaign, he can help clients make the best choices. For example, Digg or Flickr may not be the social media you want to use to reach your target audience, but a campaign using corporate blogging along with YouTube video placements may be the perfect combination to achieve your results."

"When it comes to interacting with social media and social networks, there's no one-size-fits-all solution for companies," said Matt. "Companies that aren't fully aware of how to manage and navigate these networks can actually damage their brand credibility if they aren't careful. It's all about crafting a customized plan of action that maximizes the social media elements with the highest reward, while avoiding tactics that may put your business at risk."

How Market Motive Works: A Dual Approach

Market Motive's site, including sample members-only content, is available online at www.marketmotive.com or call (831) 706-2369

About Matt Bailey

A Market Motive faculty member, Matt Bailey is also the principle of Site Logic a web marketing consulting company, and is a regular speaker at Search Engine Strategies, The DMA (Direct Marketing Association) Conferences, and at American Advertising Federation events. Matt has also been appointed DMA's director of search marketing training and certification.

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