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Mophap Announces Advisory Board Industry Embraces Companys Mobile Ad...

'shy; Mobile Phone Applications, Inc. (MoPhap), a leading mobile ad server and publisher network, today revealed its advisory board led by three industry veterans. Combined, they bring experience in management, finance and marketing necessary to help catapult Mophap into the forefront of the mobile advertising marketplace.



"The additions of Paul Schaut, David William Baum, and Jonathan Gordon underscore our intentions to transform advertising on the mobile handset," explains Robert Walczak, MoPhap CEO. "I am delighted to have the opportunity to work with this key group of industry veterans as we expand our services to meet the growing demand for innovative mobile marketing campaigns," he added.



Paul Schaut

Paul Schaut brings more than 23 years of diverse and extensive technology experience to his role as independent advisor for venture backed technology companies. During his career, Paul has served in a number of sales, marketing and executive management capacities. Paul'sup1;s most intense base of experience occurred during the heavy growth years of the internet while serving as President and CEO of Engage, where he led the company through a dramatic growth period, including the integration of ten acquisitions, worldwide expansion, closure of private funding and a successful initial public offering.



David William Baum

David William Baum is an experienced venture capital general partner with eighteen years in the information technology industry, including nine years in technology finance and nine years in entrepreneurial operating management roles. As an operating entrepreneur, David founded two companies including Pensoft Corporation, a venture-backed mobile communications company, acquired by AT&T in 1994. David also served as a key principal that raised, launched, staffed, and managed Prism Venture Partners, a leading early stage venture capital fund. Founded in 1996, Prism has provided start-up equity to more than eighty-five companies, which have completed four public offerings and fifteen strategic mergers and acquisitions. During his tenure at Prism, the firm grew from zero to over $1.25B under management. David is a member of the CommonAngels, the MIT Enterprise Forum, and the Keirestu Forum of Boston.



Jonathan Gordon

Jonathan Gordon is the founder of Ametron Technologies, Inc., a consulting and licensing firm that helps entrepreneurs and technologists with business development and monetizing their Intellectual Property and inventions. Prior to Ametron, Mr. Gordon was CEO of mGen, Inc., an e-learning enterprise software company, serving the First Responder market. Prior to that, he was CEO and founder of EndPoints, Inc.(sold to Flextronics and Archi-tech, Taiwan) , a fabless semiconductor company, whose imaging chips powered high volume, low cost consumer digital cameras. Preceding EndPoints, Mr. Gordon was President of DiagSoft (sold to Sykes Enterprises), a PC hardware diagnostic and manufacturing test company.    




About MoPhap

Based in New York City, MoPhap has created the ad industry'sup1;s most robust WAP ad server, delivering more ad formats to WAP-enabled handsets than any other. MoPhap'sup1;s publisher network brings new streams of revenue to publishers looking to leverage and monetize their content via ad-supported mobile distribution. The company also serves top-tier ad agencies and marketers with mobile media planning, purchasing, and distribution via an intuitive web-based ad manager platform. For more information, visit www.mophap.com.



Contact:

Richard Krueger    
    


MoPhap    
    


(212) 784-9273    
    

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