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Mortar Ties the Knot with Bella Pictures

Bella Pictures, the online wedding shutterbugs that are shaking up the bridal photography, are the latest emerging company to hire San Francisco-based Mortar.

Mortar's campaign brings Bella's journalistic approach of "telling a story through photography" to life through a series of print ads, online landing pages and marketing collateral. The most recent is a four-page insert in Martha Stewart Weddings magazine.

About Mortar

Mortar is a San Francisco-based brand communications agency dedicated to helping organizations make emotional connections with today's shell-shocked consumers. Mortar's unorthodox approach typically combines street-level research, integrated strategy, online and offline advertising, public relations and immersive tactics that defy boundaries and amplify budgets. Details at: http://www.mortaragency.com.

About Bella Pictures

Founded in 2002, Bella Pictures offers an innovative service that makes beautiful and personal wedding photography accessible to all couples. Backed by a 100 percent satisfaction guarantee, Bella captures the story of a wedding as it unfolds with award-winning, photojournalistic photography. For more information visit, http://www.bellapictures.com.

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