↑ Grab this Headline Animator

Muse Cordero Chen Partners Changes Name to Muse Communications

January 26, 2005 -- Muse Cordero Chen & Partners Inc., one of America's premier multicultural advertising agencies, has changed its name to Muse Communications Inc. The new name better reflects the company's unique style and dedication to marketing communication problem solving. Muse Communications continues to develop creative strategies and messages designed to propel consumers into action.



"Our multicultural heritage remains a vital force in all our work," explains company Chairman and Executive Creative Director J. Melvin Muse. "Going well beyond the 30-second spot," he adds, "is what Muse Communications is all about."



According to Muse, Muse Communications Inc.'s marketing and communications solutions include web-based content, sales promotion, direct mail, branding, event planning and execution, public relations and media buying and planning for primarily African-American, Hispanic and Asian American consumers. The 20-year old agency uses strategic tools to produce illuminating insights into customer attitudes in order to impact purchase behavior beyond race and ethnicity.



"Our focus on the commonalities between ethnic consumers has led to a unique approach that solves client problems and reaches all consumers," says Chairman Muse. "What is multicultural today will be the general market tomorrow. We continue to exceed client expectations."



Muse Communications Inc., has been first in multicultural advertising since 1985, and now assumes the post of the first multicultural marketing communications agency. The next innovation being planned will be an alliance of independent minority-owned companies to provide integrated marketing communications solutions tailored to the advertising holding company model.



About Muse Communications

Muse Communications Inc. has clients such as the U.S. Army, American Honda, Wells Fargo Bank, MGM MIRAGE, Heineken and Warner Brothers Home Video. Muse Communications' heritage of diversity and its internal culture add a unique dimension to the company's cultural intelligence -- it's a perspective no other ethnic or general market agency can offer.



Muse Communications has received the PRAME Award for Agency of the Year, the Agency of the Year award from the American Association of Advertising Agencies, the Mercury Award for Best Radio Spot, the AAAA O'Toole Award for Multicultural Advertising and the Se Habla Espaol Award in Communication Excellence. For more information please contact Flower Benjamin at (323) 954-1655 ext. 348 or visit www.museusa.com.



Contact:    


Flower Benjamin

323.954.1655 ext. 348

↑ Grab this Headline Animator

---

This article has been robotically scanned and tagged by Prnewsnow with the following search tags. No human manipulation of these tags take place.
| Advertising | Nada Advertising | partner nada advertising |

---

4887 readers online...

, Local News