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Mytalk Selects PointAbout To Power Proximity Aware Mobile Networking...

Mytalk (http://www.mytalk1.com/), an early stage mobile networking firm, today announced that it has selected PointAbout'ss thin client mobile device applications to power Mytalk'ss proximity aware social networking service and opt-in mobile advertising platform.

Mytalk is developing a proximity aware services portal with powerful and easy-to-use mobile networking capabilities, including the ability to identify other members from closest to furthest based on proximity, and communicate via text or voice - quickly, easily and safely. PointAbout'ss thin client applications provide location and user profile data for each mobile device user, which translates into a more robust experience for Mytalk members while creating new proximity based revenue streams for businesses seeking to engage with mobile consumers.

By partnering with PointAbout (http://www.pointabout.com), Mytalk can seamlessly extend its Web-based mobile networking service to millions of users in a short period of time, said Michael Hodge, founder and CEO of Mytalk. And because PointAbout handles the heavy lifting by providing location and user profile data for each mobile device user, Mytalk can focus its efforts and resources on designing a feature-rich, proximity-aware mobile social networking application (http://www.mytalk1.com/).

Mytalk will also offer an opt-in mobile advertising (http://www.mytalk1.com/) platform and other strategic partner services for businesses to connect and engage with mobile consumers based on the proximity and personal preferences of each Mytalk member.

Mytalk is building a truly innovative location-based services portal, one that is poised to change the way consumers and businesses utilize and benefit from proximity social networking, said Daniel Odio, co-founder, PointAbout. PointAbout'ss thin client springboard will enable Mytalk to mobilize its brand across multiple phone platforms efficiently and cost-effectively.

The Mytalk portal is currently in development with an anticipated launch planned for January 2009. Individuals interested in joining the MyTalk community or receiving email or sms updates on participating in our upcoming beta launch can visit http://www.mytalk.mobi. To receive more information on Mytalk and its service, please contact info@mytalk.mobi.

About Mytalk

Bethesda, MD-based Mytalk is developing a proximity aware services portal with powerful and easy-to-use mobile networking capabilities, including the ability to identify other members from closest to furthest based on proximity, and communicate via text or voice - quickly, easily and safely. In addition to Mytalk'ss social networking application for mobile users, the firm is also developing an opt-in mobile advertising platform and other strategic partner services for businesses to connect and engage with mobile consumers based on the proximity and personal preferences of each Mytalk member. For additional information visit http://www.mytalk.mobi.

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