NEOUPA Celebrates World Usability Day in Cleveland Ohio

NEOUPA, the local chapter of the global Usability Professionals's8217; Association, is celebrating the 5th year anniversary of World Usability Day Thursday, November 12, from 5:30 PM - 8:30 PM at Corporate College East in Warrensville Heights. The event is FREE, but registration is required in advance at www.neoupa.org (http://neoupa.org/Default.aspxpageId=11863's38;eventId=95269's38;EventViewMode=EventDetails).

NEOUPA is planning an exciting event featuring presenters from American Greetings Interactive, Step2, Medical Mutual of Ohio, Ernst 's38; Young, Progressive Insurance, Metrics Marketing, and more on a wide variety of topics, including:

> Design 's38; Sustainability

> Effective Error Messaging

> Writing for the Web

> Eye Tracking 's38; Usability

> Educating Internally on the User Experience

> Effective Prototyping

> The Value of Patterns for Business and IT

Join the celebration and enjoy food, networking, knowledge sharing, discounted top usability books available for purchase, free giveaways, and the chance to win over $400 in prizes.

One lucky event attendee will go home with the a brand new Kindle 's8211; a wireless devise that holds over 1,500 books, newspaper or magazine subscriptions 's8211; along with a $20 Amazon gift card. In addition, there will also be a raffle for one $75 and one $50 Visa gift card. Also enjoy free giveaways for everyone from our numerous event sponsors.

The event is FREE, but registration is required at www.neoupa.org.

Special thanks to this year'ss Platinum Sponsors:

> Metrics Marketing Group (http://www.metricsmarketing.com)

> Rosetta (http://www.rosetta.com)

About World Usability Day

World Usability Day was founded in 2005 as an initiative of the Usability Professionals's Association to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, events are organized around the world to raise awareness for the general public, and to train professionals in the tools and issues central to good usability research, development and practice. More than 40,000 people in 180 cities in 43+ countries participated in World Usability Day 2008. The global World Usability Day theme for 2009 is, 's8220;Designing for a Sustainable World.'s8221;

About NEOUPA

Located in Cleveland, Ohio, NEOUPA is the official Northeast Ohio chapter of the international Usability Professionals's Association. NEOUPA provides monthly events throughout the year on various topics related to usability for individuals interested in, involved in or responsible for Web sites, applications, software or any other type of user interface.

's8220;Usability, or the act of making a product or system easy to use for the people who intend to use it, is essential to good design. According to Nielsen Norman Group, usability metrics can be expected to increase by 174% when launching a redesigned Web site based on a good usability process,'s8221; says Cathleen Zapata, President of NEOUPA and Vice President of Research and Customer Experience at Metrics Marketing Group.

's8220;At NEOUPA, it is our job to educate, motivate and promote usability in Northeast Ohio, and we's8217;re proud to be part of the largest and most trusted entity promoting usability in the World.'s8221;

For information: http://www.neoupa.org or

Phone: 440.471.6026

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