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New Marketing Podcast Targets Social Networking for a Consumer Perspective

Leo Burnett and WebmasterRadio.FM announce an hour-long Internet radio show addressing the confluence of marketing and social networking (http://www.webmasterradio.fm/Public-Relations/Cover-Story/UK-Special) professionals will benefit from insightful answers to:

- What do people do when they're not consuming and what should marketers learn from that

- What do marketers need to do so that people involved in social networking embrace them

- What do marketers need to know about collective individualism

- What is consumerism coming to when an entire Facebook group is called: "Stop calling me a consumer; I'm a person."

- What is the relationship between people's need for downtime and marketing Ever visited catsandsinks.com

- When people report that spending time online is less enjoyable than a movie, what's a marketer to do

- What happens when social networking sites like Facebook and MySpace are forgotten about

Tune into WebmasterRadio.FM on September 13 at 10 am EST, 3 pm UK time and 3 p.m EST, 8 pm UK time. Or, simply click on http://www.leoburnett.com), comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world's largest agency networks and a subsidiary of Publicis Groupe (www.WebmasterRadio.FM.

For interviews contact:

Sally O'Dowd, Leo Burnett

Office: 312.220.5232

Mobile: 773.458.3740

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