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Ocean Further Invests in Digital with New Campaign from TBG London

Ocean Finance, the UK'ss leading finance broker providing homeowner loans and re-mortgages, has launched a new multi-creative digital campaign with full service agency, TBG London. The campaign, created by TBG'ss Craig Brookes and worth £600,000, will run across MSN, Wanadoo, NTL World and targeted email lists. The creative adverts include a take on the retro game Space Invaders - 'sDebt Invaders.'s



This campaign comes at a time when Ocean has released details of its digital strategy. Ocean'ss online spend has tripled over the last two years and now accounts for 30% of the marketing budget. Ocean expects to invest £9.2 million over the next 12 to 18 months as more traditional press spend gets moved online.



Stuart Johnson, Marketing Manager at Ocean Finance, said, Recent media consumption figures further highlight the benefit of digital marketing and Ocean is very much focused on adapting its marketing strategy to meet changing consumer behavior. Add this to the fact that online marketing is so quantifiable and you have an obvious strategy to invest in.



Simon Mansell, MD of TBG London says, We won the contract for Ocean at the beginning of the year and have had great results to date. This new campaign runs different creatives depending on likely response, therefore appealing to a much wider audience. It is a fairly time-intensive campaign but further reiterates our focus on the end-user and creating valuable and targeted campaigns for our clients.



About TBG

TBG is a full-service digital marketing agency that provides creative, strategy, media planning and technology services for a variety of blue chip clients. Simon Mansell, TBG'ss Managing Director, founded the agency in 2001. Since then the company has grown its billings to £4m, winning clients including Experian, Abbey, and The Ritz. Simon Mansell was awarded Media Week'ss Young Media Person of the Year award in November 2005.

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