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On Air and Online Content Converges with WEB BUZ

Acquaint Media LLC is pleased to announce an important strategic partnership with Jimmy deCastro's Content Factory for the exclusive representation, affiliate acquisition and distribution for its WEB BUZ product.

WEB BUZ is a 60-second, on-air and online audio and video news feature catered to a specific radio station's format and audience. WEB BUZ is a multimedia solution for terrestrial, satellite and HD radio, which continues to explore ways of integrating on-air and online relationships with listeners.

The content, developed by Ken Kohl's Acquaint Media LLC, is based on the "MOST" concept, which notes the most searched, viewed, downloaded and e-mailed items on the web. Using that data, each WEB BUZ feature is not produced on the basis or whims of editors, anchors or journalists. Instead, target listeners will find the topics interesting because the showcased items are chosen based on their likings and web usage.

Kohl a long time radio programmer and manager and Acquaint's founder and president describes the WEB BUZ point of difference "WEB BUZ is the convergence of on air and online media packaged in a fun, entertaining and highly targeted platform agnostic content piece."

DeCastro says: "It's one of the most exciting executions of terrestrial on-air, as well as online content. Advertisers will be especially pleased because of its multi-platform appeal. We're very excited to usher in a new era of combining radio and the Internet. We're breaking new ground."

Exclusive ad sales representation for WEB BUZ will be handled by Dial Global. David Landau, Co-President/CEO of Dial Global said: "We all have great expectations and look forward to adding WEB BUZ to our RADAR lineup shortly."

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