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PRWeb Experiments with First ConsumerDriven Press Release

This experiment is open to all bloggers who identify these new features and TrackBack to this release.

Ferndale, WA June 15, 2006 -- ®, the Online Visibility Company's8482;, has decided to use the power of the blogosphere to announce the new features that have been added to its press release distribution platform since June 10, 2006. These new features (there are between 1 and 10), have been added to enhance 'ss distribution offerings. Rather than create a press release to announce all of the new features, decided to have the blogging community help construct the announcement by utilizing its TrackBack technology.







's8220;While this experiment is informal, it also favors loyal users. We felt that it would be fun to allow our users to involve themselves in the announcement process,'s8221; commented Joel Baker, President and COO of .



To participate, bloggers must:

1. Successfully identify all of the new enhancements made to the platform since June 10, 2006.

2. Create a blog post that identifies these enhancements and discusses their impact.

3. Post a TrackBack/PingBack into this press release.



staff will comment on blog posts to let bloggers know if they have correctly identified one or more of the new elements and provide hints as needed. The winner will be announced on CEO David McInnis's Public Relations Blog at http://blog.prweb.com/.



With our focus on and commitment to Web 2.0 technologies, there'ss no better way to promote our latest features than through this consumer-driven, socially-networked, interactive press release, explained David McInnis, Founder and CEO of . 2006 has been a year of phenomenal growth and innovation for us, having already launched many well-received services that have proved integral to 'ss offerings. We are always excited to be able to unveil any new features that further support our position as the leading search engine optimized platform for press release distribution.



About International, Inc.

Since 1997, has been changing the way businesses, marketing departments and public relations firms think about press releases. Once a tool used exclusively for communicating with the media, was the first company to develop a distribution strategy around direct-to-consumer communication. was the first company to build and offer a search engine optimized platform for press release distribution. For more information, visit 's8217;s site at http://www.prweb-inc.com.



Contact:

David McInnis, Founder & CEO

360-312-0892 ext 223

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