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PRWeb Increases Available RSS Feeds from 220 to over 15000 Predefined...

May 9, 2005 - PRWeb, a leading online press release newswire, today unveiled the addition of over 15,000 new pre-defined RSS (Really Simple Syndication) feeds. These RSS feeds are fully compatible with all newsreaders and web browsers that support RSS, including PRWeb favorites http://www.apple.com/macosx/features/safari/ [Apple OS X Tiger's Safari RSS], http://www.opera.com/products/desktop/ [Opera] and http://www.mozilla.org/products/firefox/ [Mozilla's Firefox].



This initiative helps to further bolster PRWeb's dominance in online press release visibility. PRWeb users now have the ability to create their own RSS feeds by logging into their account and classifying their existing press releases into RSS groupings that they and others can easily find.



RSS gives consumers of news the ability to identify, retrieve and efficiently organize news stories from disparate news sources in a personalized manner.



"By tying into the massive collection of PRWeb RSS News Feeds, we are able to provide custom content to our clients' web sites and blogs, quickly escalating their web presence during searches on the major search engines," said Eric Kinney of RichContent.com (http://store.richcontent.com/prquandup.html). "To manually accomplish this task, and keep it updated weekly would be a monumental task. PRWeb has all but automated it for us, giving us more time to work on other important aspects of our press and Web campaigns."



According to recent surveys by the Pew Internet & American Life Project, 8 million American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 32 million Americans, or 27% of Internet users. The survey also found that 5% of Internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online. In addition, there are hundreds of searches a day for free web content, as companies and organizations add news pages to their web sites.



PRWeb was the first major press release newswire to offer RSS distribution leading the industry by three years. PRWeb's entry into RSS dates back to 2001 when PRWeb classified its press release content into 220 industry categories.



PRWeb is proud to highlight just a few of these 15,000 RSS feeds. Sample pre-defined feeds include:



* Southwest Airlines http://www.rsspad.com/rss2/3837.xml

* Verizon Superpages.com http://www.rsspad.com/rss2/2921.xml

* Zunch Communications http://www.rsspad.com/rss2/1942.xml

* SEMPO (Search Engine Marketing Professional Organization) http://www.rsspad.com/rss2/1396.xml



Dynamic RSS feeds has been integrated into PRWeb's online press release search engine at http://newspad.prweb.com. Sample dynamic RSS feeds include (with the search phrase sorted by date):



* Search Phrase "Apple Tiger OS X: http://newspad.prweb.com/rss.phptextQuery=apple+tiger+os+x



* Search term "mozilla": http://newspad.prweb.com/rss.phptextQuery=mozilla



PRWeb continues to redraw the landscape for the press release newswire industry. Innovation began in 1997 when PRWeb introduced free, unlimited press release distribution and search engine optimization of press releases. In 2001, PRWeb moved to a user-supported platform and now delivers 10,000 press releases a month. The PRWeb service has become an industry leader due primarily to the technological advances made possible by the voluntary financial contributions of its users.



About PR Web International Inc. (http://www.prweb.com)

Based in Ferndale, WA, PR Web has offered free online press release distribution services since August 1997. Since then, PR Web has become the largest newswire catering to small and medium sized companies as well as one of the largest online press release newswires. It has also expanded to include a service bureau, http://www.prwebdirect.com/ [PRWeb Direct], offering enhanced search engine optimization, press release writing services and targeted e-mail distribution to more than 100,000 media outlets, industry analysts and other subscribers. PR Web distributes news releases in English, French, Spanish (through http://www.ambosmedios.com/ [AmbosMedios]) and Chinese (via WunZhang).



The company has received media coverage in the April 2005 issue of Entrepreneur magazine and the March 14, 2005 issue of PRWeek.



For more information, contact:

David McInnis, Founder and CEO

Mick Jolly, EVP

360-312-0892

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