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Pixel Advertising is Coming to Singapore

Is Pixel Advertising a fad, a gimmick, or a trend Based on the growing numbers of pixel sites around the world and people who are curious about these micro ads - that continue to steer a tidal wave of visitors to the advertisers's8217; site, this promotional service is here to stay.



Started from UK, the pixel advertising trend is fast growing and is moving to Asia. A unique site called The-Red-Dot.com was spotted recently from Singapore. Unlike other plain pixel advertising sites, The Red Dot is designed as an exclusive site to promote popular Brands and Services in Singapore - It is a site about Singapore, for Singapore and things to look out for in Singapore.



The name 's8220;Red Dot's8221; is chosen for a specific reason, said Eric, the Marketing Director for The Red Dot. 's8220;The term Red Dot was first used by the ex-Indonesia President Dr. Habibi as an insolence remark on Singapore - who described Singapore as a little red dot on the map. As Singaporeans, we all felt angry and insulted.



But a unique trait about Singapore is that we are able to turn the negative strike into positive forces. Through positive media publicity and a series of campaign, the term Red Dot has becomes a Singapore icon as the country continues to shine on the world map - in many competitive fields.'s8221;



's8220;We want our Red Dot to be the Hall of Fame for popular Brands and Services in Singapore's8221; said Eric. 's8220;Advertising is all about grabbing and keeping attention. The micro ad has this mysterious appeal to the eyeballs that created the 's8220;what'ss in there's8221; effect - You just feel like you have to look under at each of these seemingly microscopic ads. We want our advertisers to benefit from this curiosity peek from the visitors.'s8221;



The official launch of the website is scheduled on Singapore National Day 's8211; 9th Aug 2006. The soft launch started in early June and already attracts interest and attention of many Singapore advertisers from various industries.



Interested advertisers can visit the site at www.the-red-dot.com . The Hall of Fame placement in the Red Dot entitled the advertiser a permanent display of the company logo, corporate slogan and an active web link to the company's8217;s sales and promotional page for tactical marketing.

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