PlanetWoot announces its re-branding as an Integrated Cross-Cultural Marketing Communications Agency. Although they have always addressed both the General and Hispanic markets in the US, including bilingual and English dominant Latinos, PlanetWoot's new strategy is to emphasize the need to understand the diversity among these cultures; to communicate most effectively to these consumers through Cross-Cultural strategies. Its newly redesigned website www.planetwoot.com for additional information and samples of their TV and print work. Or call 714.841.5557.